# 201: Product Listing Success on Amazon Marketplace

- Show: [Product Startup](https://hardwarepodcasts.com/podcast/product-startup)
- Published: 2023-11-10
- Length: 18m
- Page: https://hardwarepodcasts.com/podcast/product-startup/2023-11-10-201-product-listing-success-on-amazon-marketplace
- Listen: https://productstartup.com/

## Summary

Robb Green, founder of Solving Alpha, explains how to launch products on Amazon by optimizing listings for visibility and conversion. He details the importance of the main image, title, and keyword indexing, noting that Amazon's algorithm prioritizes products with higher click-through and sell-through rates. Green advocates for using Amazon Ads to buy visibility and data, which allows sellers to refine their keyword strategy and improve rankings relative to competitors. He emphasizes that while product quality drives long-term ratings, strategic listing optimization and constant keyword research are essential for immediate success.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/product-startup/2023-11-10-201-product-listing-success-on-amazon-marketplace#t=0) Introduction: Robb Green and Solving Alpha
- [1:42](https://hardwarepodcasts.com/podcast/product-startup/2023-11-10-201-product-listing-success-on-amazon-marketplace#t=102) Robb Green's Background and Amazon Partnership
- [3:19](https://hardwarepodcasts.com/podcast/product-startup/2023-11-10-201-product-listing-success-on-amazon-marketplace#t=199) Listing vs. Launching: The Importance of the Main Image
- [6:18](https://hardwarepodcasts.com/podcast/product-startup/2023-11-10-201-product-listing-success-on-amazon-marketplace#t=378) Keyword Indexing and Algorithm Relevance
- [7:46](https://hardwarepodcasts.com/podcast/product-startup/2023-11-10-201-product-listing-success-on-amazon-marketplace#t=466) Click-Through Rate, Conversion, and Amazon Ads
- [10:46](https://hardwarepodcasts.com/podcast/product-startup/2023-11-10-201-product-listing-success-on-amazon-marketplace#t=646) The Funnel: Impressions, Clicks, and Compounding Advantages
- [12:09](https://hardwarepodcasts.com/podcast/product-startup/2023-11-10-201-product-listing-success-on-amazon-marketplace#t=729) Keyword Research Tools: Product Opportunity Explorer and Third-Party Apps
- [14:04](https://hardwarepodcasts.com/podcast/product-startup/2023-11-10-201-product-listing-success-on-amazon-marketplace#t=844) Product Quality, Reviews, and Differentiation
- [15:31](https://hardwarepodcasts.com/podcast/product-startup/2023-11-10-201-product-listing-success-on-amazon-marketplace#t=931) Hiring Experts and Managing Ongoing Optimization

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)

## Most relevant to

companies scaling up

## Mentioned

- Solving Alpha (company)
- I’m The One Podcast (other)
- Mako Design (company)
- Helium 10 (tool)
- Jungle Scout (tool)
- Product Opportunity Explorer (tool)
- Chat GPT (tool)

## Related episodes from other shows

- [Amazon Success Secrets - Actionable Expert Insights on Launching & Growing a CPG Brand on Amazon](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-10-25-amazon-success-secrets-actionable-expert-insights-on-launching-growing-a-cpg-bra) (The Startup CPG Podcast)
- [#127  Launching on Amazon with Leon Lewis](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-02-06-127-launching-on-amazon-with-leon-lewis) (The Startup CPG Podcast)
- [Ep. 9: E-Commerce Strategies from Amazon to Shopify with Rachel Barge of Leap Grow and Kate Lin of Right Side Up](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2020-08-29-ep-9-e-commerce-strategies-from-amazon-to-shopify-with-rachel-barge-of-leap-grow) (The Startup CPG Podcast)
- [#050 - How to get your product found on the internet, with Ashley Faulkes of Mad Lemmings, Switzerland](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2018-03-14-050-how-to-get-your-product-found-on-the-internet-with-ashley-faulkes-of-mad-lem) (The Hardware Entrepreneur)
- [#225 -  Amazon vs. Your Own Website: The Great eCommerce Debate with Daybreak Agency and Gawronski Media](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-12-02-225-amazon-vs-your-own-website-the-great-ecommerce-debate-with-daybreak-agency-a) (The Startup CPG Podcast)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/product-startup/2023-11-10-201-product-listing-success-on-amazon-marketplace. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Product Startup.