# 200: 8 Pillars of Product Marketing Success

- Show: [Product Startup](https://hardwarepodcasts.com/podcast/product-startup)
- Published: 2023-11-03
- Length: 19m
- Page: https://hardwarepodcasts.com/podcast/product-startup/2023-11-03-200-8-pillars-of-product-marketing-success
- Listen: https://productstartup.com/

## Summary

Chris Peer, founder of SyncShow and author of 'The Great 8 Pillars of ROI-Driven Marketing', outlines a framework for hardware startups to build marketing infrastructure that drives sales. He argues that startups must establish goals, value propositions, and strategies before executing tactics to achieve a 10x return on investment. Peer emphasizes tracking the customer journey from first contact to sale using a unified technology stack like HubSpot to measure effectiveness.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/product-startup/2023-11-03-200-8-pillars-of-product-marketing-success#t=0) Introduction and Chris Peer's Background
- [5:35](https://hardwarepodcasts.com/podcast/product-startup/2023-11-03-200-8-pillars-of-product-marketing-success#t=335) The 8 Pillars of Marketing Infrastructure
- [8:03](https://hardwarepodcasts.com/podcast/product-startup/2023-11-03-200-8-pillars-of-product-marketing-success#t=483) Setting ROI Goals and KPIs
- [11:29](https://hardwarepodcasts.com/podcast/product-startup/2023-11-03-200-8-pillars-of-product-marketing-success#t=689) Value Proposition and Ideal Customer Profile
- [13:19](https://hardwarepodcasts.com/podcast/product-startup/2023-11-03-200-8-pillars-of-product-marketing-success#t=799) Building Marketing Strategy and Channels
- [15:33](https://hardwarepodcasts.com/podcast/product-startup/2023-11-03-200-8-pillars-of-product-marketing-success#t=933) Technology Stack and Analytics

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)

## Most relevant to

early-stage companies

## Mentioned

- SyncShow (company)
- The Great 8 Pillars of ROI-Driven Marketing (other)
- Ernst and Young (company)
- HubSpot (tool)
- Pardot (tool)
- Marketo (tool)
- Act-On (tool)

## Related episodes from other shows

- [S1 E7: Level Up Your Hardware Product Pitch with Haje Kamps](https://hardwarepodcasts.com/podcast/the-builder-circle/2023-06-27-s1-e7-level-up-your-hardware-product-pitch-with-haje-kamps) (The Builder Circle)
- [How to Market an IoT Platform | Lisa Elenius Taylor, Head of Portfolio Marketing at Ericsson | #IoTMakers E042](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-10-30-how-to-market-an-iot-platform-lisa-elenius-taylor-head-of-portfolio-marketing-at) (IoT For All Podcast)
- [#066 - How to apply lean startup principles to hardware, with Ash Maurya of Leanstack, USA](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2019-01-16-066-how-to-apply-lean-startup-principles-to-hardware-with-ash-maurya-of-leanstac) (The Hardware Entrepreneur)
- [S6E42 Ramzi Marjaba | From Idea to Approval: Persuasion for Engineers](https://hardwarepodcasts.com/podcast/being-an-engineer/2025-10-17-s6e42-ramzi-marjaba-from-idea-to-approval-persuasion-for-engineers) (Being an Engineer)
- [#035 - How a hardware startup’s product goes viral, with Christian Smith of TrackR, USA](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2017-08-16-035-how-a-hardware-startups-product-goes-viral-with-christian-smith-of-trackr-us) (The Hardware Entrepreneur)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/product-startup/2023-11-03-200-8-pillars-of-product-marketing-success. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Product Startup.