# 191: How to Grow Your Crowdfunding Sales

- Show: [Product Startup](https://hardwarepodcasts.com/podcast/product-startup)
- Published: 2023-09-01
- Length: 18m
- Page: https://hardwarepodcasts.com/podcast/product-startup/2023-09-01-191-how-to-grow-your-crowdfunding-sales
- Listen: https://productstartup.com/podcast/191-how-to-grow-your-crowdfunding-sales/

## Summary

Mark Pecota, co-founder of LaunchBoom, explains how hardware startups can grow crowdfunding sales by leveraging digital marketing, specifically Facebook Ads, to build pre-launch email lists and drive live campaign conversions. He details the mechanics of audience targeting using interests, the critical importance of ad creative (photo/video) over copy, and the necessity of A/B testing to optimize return on ad spend. Pecota also discusses his book 'Crowdfunded' and the upcoming Crowdfunded Summit, emphasizing that successful campaigns require strategic pre-launch work rather than relying on platform visibility alone.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/product-startup/2023-09-01-191-how-to-grow-your-crowdfunding-sales#t=0) Introduction and LaunchBoom Background
- [3:28](https://hardwarepodcasts.com/podcast/product-startup/2023-09-01-191-how-to-grow-your-crowdfunding-sales#t=208) The Pre-Launch Myth and Email List Strategy
- [6:51](https://hardwarepodcasts.com/podcast/product-startup/2023-09-01-191-how-to-grow-your-crowdfunding-sales#t=411) Facebook Ads: Audience Targeting and Interests
- [9:30](https://hardwarepodcasts.com/podcast/product-startup/2023-09-01-191-how-to-grow-your-crowdfunding-sales#t=570) Ad Creative, Copy, and Optimization Objectives
- [12:33](https://hardwarepodcasts.com/podcast/product-startup/2023-09-01-191-how-to-grow-your-crowdfunding-sales#t=753) A/B Testing and Landing Page Optimization
- [14:25](https://hardwarepodcasts.com/podcast/product-startup/2023-09-01-191-how-to-grow-your-crowdfunding-sales#t=865) Book Update and Crowdfunded Summit Details

## Topics

- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)

## Most relevant to

companies scaling up

## Mentioned

- LaunchBoom (company)
- Kickstarter (company)
- Indiegogo (company)
- Facebook (company)
- Meta (company)
- TikTok (company)
- Crowdfunded (product)
- Crowdfunded Summit (product)

## Related episodes from other shows

- [How to Validate the Market for Your New Product with Ivo Kalburdzhiev of CreatorClub](https://hardwarepodcasts.com/podcast/predictable-designs-podcast/2022-04-14-how-to-validate-the-market-for-your-new-product-with-ivo-kalburdzhiev-of-creator) (Predictable Designs Podcast)
- [How to Validate Your Product Idea Before You Spend Serious Money On It](https://hardwarepodcasts.com/podcast/predictable-designs-podcast/2020-07-13-how-to-validate-your-product-idea-before-you-spend-serious-money-on-it) (Predictable Designs Podcast)
- [S3 E7: Building Bootstrapped Hardware That Sells with Christian Reed](https://hardwarepodcasts.com/podcast/the-builder-circle/2026-01-13-s3-e7-building-bootstrapped-hardware-that-sells-with-christian-reed) (The Builder Circle)
- [How to Build an Audience for Your Product with Craig Rettew](https://hardwarepodcasts.com/podcast/predictable-designs-podcast/2021-06-02-how-to-build-an-audience-for-your-product-with-craig-rettew) (Predictable Designs Podcast)
- [#057 - Kickstarter Post-launch - a home gym challenges the "No pain No gain" crowd, with Joey Atlas of SCULPTAFIT Global, USA](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2018-06-20-057-kickstarter-post-launch-a-home-gym-challenges-the-no-pain-no-gain-crowd-with) (The Hardware Entrepreneur)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/product-startup/2023-09-01-191-how-to-grow-your-crowdfunding-sales. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Product Startup.