# 187: e-Commerce Strategies for New Hardware Products

- Show: [Product Startup](https://hardwarepodcasts.com/podcast/product-startup)
- Published: 2023-08-03
- Length: 20m
- Page: https://hardwarepodcasts.com/podcast/product-startup/2023-08-03-187-e-commerce-strategies-for-new-hardware-products
- Listen: https://productstartup.com/

## Summary

Lamees Butt, Senior Vice President of Zoovu, explains how hardware startups can bridge the gap between technical specifications and customer needs through effective e-commerce product discovery. She discusses the importance of humanizing data, using AI to identify common threads in customer behavior, and segmenting audiences to maximize return on ad spend. The conversation highlights strategies for converting online traffic into sales by focusing on the 'human factor' and building trust through connected customer experiences.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/product-startup/2023-08-03-187-e-commerce-strategies-for-new-hardware-products#t=0) Introduction and Guest Backstory
- [3:38](https://hardwarepodcasts.com/podcast/product-startup/2023-08-03-187-e-commerce-strategies-for-new-hardware-products#t=218) Defining Product Discovery and the Human Factor
- [9:26](https://hardwarepodcasts.com/podcast/product-startup/2023-08-03-187-e-commerce-strategies-for-new-hardware-products#t=566) Translating Technical Specs to Human Language
- [11:03](https://hardwarepodcasts.com/podcast/product-startup/2023-08-03-187-e-commerce-strategies-for-new-hardware-products#t=663) Using AI and Applied AI for Insights
- [15:06](https://hardwarepodcasts.com/podcast/product-startup/2023-08-03-187-e-commerce-strategies-for-new-hardware-products#t=906) Customer-First Methodology and Segmentation

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)

## Most relevant to

early-stage companies

## Mentioned

- Zoovu (company)
- Mercedes-Benz (company)
- 3M (company)
- Microsoft (company)
- Walmart (company)
- New Egg (company)
- Best Buy (company)
- Dyson (company)
- Mako Design + Invent (company)

## Related episodes from other shows

- [Leveraging Ecommerce for Manufacturing’s Digital Immigrants w/ Curt Anderson](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-10-05-leveraging-ecommerce-for-manufacturings-digital-immigrants-w-curt-anderson) (The Manufacturing Executive)
- [#066 - How to apply lean startup principles to hardware, with Ash Maurya of Leanstack, USA](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2019-01-16-066-how-to-apply-lean-startup-principles-to-hardware-with-ash-maurya-of-leanstac) (The Hardware Entrepreneur)
- [Five Biggest Mistakes Hardware Startups Make with Customers with Dave Millman of BizDev Global](https://hardwarepodcasts.com/podcast/predictable-designs-podcast/2020-01-07-five-biggest-mistakes-hardware-startups-make-with-customers-with-dave-millman-of) (Predictable Designs Podcast)
- [Advice Line with Miguel McKelvey of WeWork](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-03-05-advice-line-with-miguel-mckelvey-of-wework) (How I Built This)
- [#053 - Which one to choose - b2b or b2c for hardware startups, with Balint Horvath, your host, Switzerland](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2018-04-25-053-which-one-to-choose-b2b-or-b2c-for-hardware-startups-with-balint-horvath-you) (The Hardware Entrepreneur)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/product-startup/2023-08-03-187-e-commerce-strategies-for-new-hardware-products. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Product Startup.