# 186: Product Renderings for a New Invention

- Show: [Product Startup](https://hardwarepodcasts.com/podcast/product-startup)
- Published: 2023-07-27
- Length: 18m
- Page: https://hardwarepodcasts.com/podcast/product-startup/2023-07-27-186-product-renderings-for-a-new-invention
- Listen: https://productstartup.com/

## Summary

David Brown, a design engineer at Mako Design + Invent, explains the strategic value of photorealistic product renderings for hardware startups, from fundraising to sales. He details the process of creating high-fidelity images and videos from 3D CAD models, emphasizing that great renders require a solid engineering foundation. Brown highlights how video renderings, including exploded views and CGI effects, help communicate complex engineering and drive investor interest and consumer sales.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/product-startup/2023-07-27-186-product-renderings-for-a-new-invention#t=0) Introduction and Guest Background
- [4:19](https://hardwarepodcasts.com/podcast/product-startup/2023-07-27-186-product-renderings-for-a-new-invention#t=259) Types of Renders and the CAD Foundation
- [6:37](https://hardwarepodcasts.com/podcast/product-startup/2023-07-27-186-product-renderings-for-a-new-invention#t=397) The Art and Science of Rendering
- [10:20](https://hardwarepodcasts.com/podcast/product-startup/2023-07-27-186-product-renderings-for-a-new-invention#t=620) Renderings for Investor Pitches
- [12:19](https://hardwarepodcasts.com/podcast/product-startup/2023-07-27-186-product-renderings-for-a-new-invention#t=739) Video Renderings and Sales Impact
- [14:47](https://hardwarepodcasts.com/podcast/product-startup/2023-07-27-186-product-renderings-for-a-new-invention#t=887) Advanced CGI and Competitive Edge

## Topics

- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [EDA & CAD tools](https://hardwarepodcasts.com/topic/eda-and-cad-tools)
- [Fundraising & investors](https://hardwarepodcasts.com/topic/fundraising)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)

## Most relevant to

early-stage companies

## Mentioned

- Mako Design + Invent (company)
- Husky injection molding (company)
- MasterC (tool)
- Chanel (company)
- Hugo Boss (company)
- Dior (company)
- Amazon (company)
- Voka Eye (product)

## Related episodes from other shows

- [S2E37 Defied the odds:  A Physical Product Development Firm That Focuses on Startups & Small Businesses, Mako Design + Invent –Kevin Mako](https://hardwarepodcasts.com/podcast/being-an-engineer/2021-08-23-s2e37-defied-the-odds-a-physical-product-development-firm-that-focuses-on-startu) (Being an Engineer)
- [17: Three Honda Civics](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-08-31-17-three-honda-civics) (Thoroughly Considered)
- [S6E13 Geoffrey Huber | Bespoke Ladders, Communicating Through Drawing, & Having a Big Customer](https://hardwarepodcasts.com/podcast/being-an-engineer/2025-03-28-s6e13-geoffrey-huber-bespoke-ladders-communicating-through-drawing-having-a-big) (Being an Engineer)
- [S3 E7: Building Bootstrapped Hardware That Sells with Christian Reed](https://hardwarepodcasts.com/podcast/the-builder-circle/2026-01-13-s3-e7-building-bootstrapped-hardware-that-sells-with-christian-reed) (The Builder Circle)
- [76: Tom’s Future Corner](https://hardwarepodcasts.com/podcast/thoroughly-considered/2022-01-12-76-toms-future-corner) (Thoroughly Considered)

## Citing this page

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