# 182: Consumer Product Hardware Trends in Mid 2023

- Show: [Product Startup](https://hardwarepodcasts.com/podcast/product-startup)
- Published: 2023-06-30
- Length: 19m
- Page: https://hardwarepodcasts.com/podcast/product-startup/2023-06-30-182-consumer-product-hardware-trends-in-mid-2023
- Listen: https://productstartup.com/

## Summary

Brian Thompson, head of Creo CAD software at PTC, discusses how modern hardware companies are integrating simulation, additive manufacturing, and model-based definition directly into the core CAD environment to accelerate time-to-market. He explains that staying within a single native CAD model, such as Creo, eliminates context switching and data errors, allowing startups and enterprises to iterate rapidly from concept to production. The conversation highlights specific capabilities like ANSYS solvers for structural analysis and Oxetic lattices for energy absorption, which enable designers to validate performance and manufacturability without leaving the design tool. Thompson emphasizes that this unified approach de-risks product development by allowing teams to test with real customer feedback on short-run additive prototypes before committing to expensive full-scale tooling.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/product-startup/2023-06-30-182-consumer-product-hardware-trends-in-mid-2023#t=0) Introduction: Brian Thompson and PTC LiveWorks
- [1:53](https://hardwarepodcasts.com/podcast/product-startup/2023-06-30-182-consumer-product-hardware-trends-in-mid-2023#t=113) Brian Thompson's Background and Industry Trends
- [4:24](https://hardwarepodcasts.com/podcast/product-startup/2023-06-30-182-consumer-product-hardware-trends-in-mid-2023#t=264) The Shift to Model-Based Definition and Enterprise
- [8:36](https://hardwarepodcasts.com/podcast/product-startup/2023-06-30-182-consumer-product-hardware-trends-in-mid-2023#t=516) Centralizing Design and Avoiding Context Switching
- [12:39](https://hardwarepodcasts.com/podcast/product-startup/2023-06-30-182-consumer-product-hardware-trends-in-mid-2023#t=759) Advanced Simulation and Additive Manufacturing in Creo
- [16:26](https://hardwarepodcasts.com/podcast/product-startup/2023-06-30-182-consumer-product-hardware-trends-in-mid-2023#t=986) De-risking Development with End-to-End CAD

## Topics

- [PCB design & layout](https://hardwarepodcasts.com/topic/pcb-design)
- [Mechanical engineering](https://hardwarepodcasts.com/topic/mechanical-engineering)
- [Prototyping & iteration](https://hardwarepodcasts.com/topic/prototyping)
- [Design for manufacturing & NPI](https://hardwarepodcasts.com/topic/design-for-manufacturing)
- [EDA & CAD tools](https://hardwarepodcasts.com/topic/eda-and-cad-tools)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)

## Most relevant to

early-stage companies, companies scaling up, large enterprises

## Mentioned

- PTC (company)
- Creo (tool)
- ANSYS (tool)
- Oxetic (other)

## Related episodes from other shows

- [Design for AM: CAD Tools, Simulation, Voxels & the Future of AM Design](https://hardwarepodcasts.com/podcast/additive-snack/2025-05-06-design-for-am-cad-tools-simulation-voxels-the-future-of-am-design) (Additive Snack)
- [How Protolabs turns CAD files into parts in under 24 hours](https://hardwarepodcasts.com/podcast/the-robot-report-podcast/2026-08-14-how-protolabs-turns-cad-files-into-parts-in-under-24-hours) (The Robot Report Podcast)
- [S5E15.5 PDX: Ian McEachern](https://hardwarepodcasts.com/podcast/being-an-engineer/2024-04-17-s5e15-5-pdx-ian-mceachern) (Being an Engineer)
- [How Simulation Technology is Reshaping Product Design w/ Dr. Masha Petrova](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-05-21-how-simulation-technology-is-reshaping-product-design-w-dr-masha-petrova) (The Manufacturing Executive)
- [#062 - How a hardware SaaS company wants to help you not get lost in your data during product development, with Michael Corr of Duro Labs, USA](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2018-09-26-062-how-a-hardware-saas-company-wants-to-help-you-not-get-lost-in-your-data-duri) (The Hardware Entrepreneur)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/product-startup/2023-06-30-182-consumer-product-hardware-trends-in-mid-2023. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Product Startup.