# 177: Package Design Tips for New Hardware Products

- Show: [Product Startup](https://hardwarepodcasts.com/podcast/product-startup)
- Published: 2023-05-25
- Length: 18m
- Page: https://hardwarepodcasts.com/podcast/product-startup/2023-05-25-177-package-design-tips-for-new-hardware-products
- Listen: https://productstartup.com/

## Summary

Justin Chen, co-founder of PickFu, explains how hardware startups can use iterative consumer feedback to design effective packaging. He outlines a process of testing packaging variations against competitors to de-risk design decisions and ensure the product's value is clearly communicated. Chen emphasizes that high-quality, informative packaging acts as a 'digital billboard' that builds trust and drives sales both in retail and online.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/product-startup/2023-05-25-177-package-design-tips-for-new-hardware-products#t=0) Introduction and PickFu Overview
- [2:53](https://hardwarepodcasts.com/podcast/product-startup/2023-05-25-177-package-design-tips-for-new-hardware-products#t=173) Analyzing Competition and Retail Context
- [3:35](https://hardwarepodcasts.com/podcast/product-startup/2023-05-25-177-package-design-tips-for-new-hardware-products#t=215) Making Packaging Eye-Catching and Informative
- [7:35](https://hardwarepodcasts.com/podcast/product-startup/2023-05-25-177-package-design-tips-for-new-hardware-products#t=455) Iterative Design Process with Consumer Feedback
- [9:54](https://hardwarepodcasts.com/podcast/product-startup/2023-05-25-177-package-design-tips-for-new-hardware-products#t=594) De-risking Decisions and Sanity Checks
- [13:14](https://hardwarepodcasts.com/podcast/product-startup/2023-05-25-177-package-design-tips-for-new-hardware-products#t=794) Hardware Packaging Trends and Quality
- [16:41](https://hardwarepodcasts.com/podcast/product-startup/2023-05-25-177-package-design-tips-for-new-hardware-products#t=1001) PickFu Platform and Conclusion

## Topics

- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)

## Most relevant to

early-stage companies

## Mentioned

- PickFu (company)
- Apple (company)
- Mako Design + Invent (company)
- Amazon (company)
- Kickstarter (company)
- Indiegogo (company)

## Related episodes from other shows

- [352 - Are you ready to see the next revolution in packaging testing?!? Ankit Dhawan from Blue-Pill.ai](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-06-22-352-are-you-ready-to-see-the-next-revolution-in-packaging-testing-ankit-dhawan-f) (People of Packaging)
- [211 - The Power of Packaging: Creating Emotional Connections for Brands -BrandThropologist Dr. Chelsea Shields](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-09-05-211-the-power-of-packaging-creating-emotional-connections-for-brands-brandthropo) (People of Packaging)
- [#260 - Packaging Changes as you Grow with Evie's Snacks and Belmark](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-08-04-260-packaging-changes-as-you-grow-with-evies-snacks-and-belmark) (The Startup CPG Podcast)
- [8: Packaging](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-01-28-8-packaging) (Thoroughly Considered)
- [164 - SPECIAL EPISODE DROP - Adam and Evelio join forces with Sunday's Finest for live unboxing](https://hardwarepodcasts.com/podcast/people-of-packaging/2022-11-02-164-special-episode-drop-adam-and-evelio-join-forces-with-sundays-finest-for-liv) (People of Packaging)

## Citing this page

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