# 173: Augmented Reality Technology in Hardware Startups

- Show: [Product Startup](https://hardwarepodcasts.com/podcast/product-startup)
- Published: 2023-04-27
- Length: 18m
- Page: https://hardwarepodcasts.com/podcast/product-startup/2023-04-27-173-augmented-reality-technology-in-hardware-startups
- Listen: https://productstartup.com/

## Summary

Jonathan Bohun, founder of Action Ship VR and Weedar, explains how augmented reality (AR) is transitioning from niche to mainstream for hardware startups, driven by 5G, cloud computing, and improved battery life. He details how AR enhances physical products through interactive packaging, allowing brands to reduce physical materials while providing richer user experiences and customization. Bohun also highlights the shift toward collaborative AR experiences, where multiple users can interact with shared digital overlays in a physical space, citing examples from the cannabis and pharmaceutical industries.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/product-startup/2023-04-27-173-augmented-reality-technology-in-hardware-startups#t=0) Introduction: Jonathan Bohun and Action Ship VR
- [2:38](https://hardwarepodcasts.com/podcast/product-startup/2023-04-27-173-augmented-reality-technology-in-hardware-startups#t=158) Defining AR vs. VR and the Hardware Requirements
- [4:45](https://hardwarepodcasts.com/podcast/product-startup/2023-04-27-173-augmented-reality-technology-in-hardware-startups#t=285) Infrastructure Enablers: 5G, Cloud Computing, and Battery Life
- [7:54](https://hardwarepodcasts.com/podcast/product-startup/2023-04-27-173-augmented-reality-technology-in-hardware-startups#t=474) Major Tech Players: Apple, Snapchat, and Device Form Factors
- [9:24](https://hardwarepodcasts.com/podcast/product-startup/2023-04-27-173-augmented-reality-technology-in-hardware-startups#t=564) Collaborative AR and Shared Physical Anchors
- [12:59](https://hardwarepodcasts.com/podcast/product-startup/2023-04-27-173-augmented-reality-technology-in-hardware-startups#t=779) AR in Packaging: Cannabis, Pharma, and Sustainability
- [14:56](https://hardwarepodcasts.com/podcast/product-startup/2023-04-27-173-augmented-reality-technology-in-hardware-startups#t=896) Projection Devices and Future-Proofing Hardware Startups

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Prototyping & iteration](https://hardwarepodcasts.com/topic/prototyping)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)

## Most relevant to

early-stage companies

## Mentioned

- Action Ship VR (company)
- Weedar (company)
- San Diego Ocean Museum (company)
- ZAM (company)
- ASAP Rocky (other)
- Beyonce (other)
- SpaceX (company)
- Amazon (company)
- Meta (company)
- Apple (company)
- Snapchat (company)
- Instagram (company)

## Related episodes from other shows

- [Bigger Than Smartphones](https://hardwarepodcasts.com/podcast/ee-times-current/2021-09-03-bigger-than-smartphones) (EE Times Current)
- [185. BMW Makes Cars Faster With Augmented Reality](https://hardwarepodcasts.com/podcast/the-next-byte-podcast/2024-07-30-185-bmw-makes-cars-faster-with-augmented-reality) (The Next Byte Podcast)
- [How Augmented Reality (AR) is Revolutionizing Healthcare](https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2021-12-09-how-augmented-reality-ar-is-revolutionizing-healthcare) (Global Medical Device Podcast)
- [Augmented Reality on the Manufacturing Shop Floor w/ Devin Bhushan](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-12-17-augmented-reality-on-the-manufacturing-shop-floor-w-devin-bhushan) (The Manufacturing Executive)
- [332 - AI, "Augmented Intuition," and the Future of Packaging w/ Xavier Joseph from Aptar](https://hardwarepodcasts.com/podcast/people-of-packaging/2025-12-11-332-ai-augmented-intuition-and-the-future-of-packaging-w-xavier-joseph-from-apta) (People of Packaging)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/product-startup/2023-04-27-173-augmented-reality-technology-in-hardware-startups. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Product Startup.