# 170: Current Trends of Modern Product Development

- Show: [Product Startup](https://hardwarepodcasts.com/podcast/product-startup)
- Published: 2023-04-06
- Length: 28m
- Page: https://hardwarepodcasts.com/podcast/product-startup/2023-04-06-170-current-trends-of-modern-product-development
- Listen: https://productstartup.com/

## Summary

Paul Sagar, Vice President of Product Management for Creo at PTC, discusses three major trends in modern hardware product development: the adoption of composite materials for lightweight, high-quality low-volume production; the shift toward electrification requiring tighter ECAD-MCAD collaboration; and the use of additive manufacturing for both rapid prototyping and final short-run production. He explains how Creo 10 supports these workflows through integrated tools for composite layup, harness design, and complex lattice structures like auxetic lattices. The conversation highlights how these technologies reduce upfront tooling costs and enable startups to validate markets quickly before scaling.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/product-startup/2023-04-06-170-current-trends-of-modern-product-development#t=0) Introduction: Paul Sagar and PTC's role in hardware development
- [4:02](https://hardwarepodcasts.com/podcast/product-startup/2023-04-06-170-current-trends-of-modern-product-development#t=242) Composite materials: Design flexibility, sustainability, and low-volume tooling
- [11:45](https://hardwarepodcasts.com/podcast/product-startup/2023-04-06-170-current-trends-of-modern-product-development#t=705) Electrification and ECAD-MCAD collaboration in connected products
- [19:10](https://hardwarepodcasts.com/podcast/product-startup/2023-04-06-170-current-trends-of-modern-product-development#t=1150) Additive manufacturing for final parts and complex tooling
- [25:37](https://hardwarepodcasts.com/podcast/product-startup/2023-04-06-170-current-trends-of-modern-product-development#t=1537) Creo 10 capabilities and PTC's full-spectrum CAD solution

## Topics

- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [PCB design & layout](https://hardwarepodcasts.com/topic/pcb-design)
- [Design for manufacturing & NPI](https://hardwarepodcasts.com/topic/design-for-manufacturing)
- [EDA & CAD tools](https://hardwarepodcasts.com/topic/eda-and-cad-tools)

## Most relevant to

early-stage companies

## Mentioned

- PTC (company)
- Creo (product)
- Make48 (other)

## Related episodes from other shows

- [S5E15.5 PDX: Ian McEachern](https://hardwarepodcasts.com/podcast/being-an-engineer/2024-04-17-s5e15-5-pdx-ian-mceachern) (Being an Engineer)
- [How Startups are Shaping the Future of Additive Manufacturing](https://hardwarepodcasts.com/podcast/additive-snack/2022-04-05-how-startups-are-shaping-the-future-of-additive-manufacturing) (Additive Snack)
- [Materials and Additive Manufacturing Beyond — Special IMTS Edition](https://hardwarepodcasts.com/podcast/additive-snack/2023-01-24-materials-and-additive-manufacturing-beyond-special-imts-edition) (Additive Snack)
- [Shop Talk Live 17: How Your Hand Tools Are Made](https://hardwarepodcasts.com/podcast/shop-talk-live/2012-10-11-shop-talk-live-17-how-your-hand-tools-are-made) (Shop Talk Live)
- [Bonus: From Solid Con](https://hardwarepodcasts.com/podcast/embedded-fm/2014-06-03-bonus-from-solid-con) (Embedded.fm)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/product-startup/2023-04-06-170-current-trends-of-modern-product-development. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Product Startup.