# 163: 2023 Trends in Product Development for Hardware Products

- Show: [Product Startup](https://hardwarepodcasts.com/podcast/product-startup)
- Published: 2023-02-16
- Length: 26m
- Page: https://hardwarepodcasts.com/podcast/product-startup/2023-02-16-163-2023-trends-in-product-development-for-hardware-products
- Listen: https://productstartup.com/

## Summary

Brian Thompson, head of Creo CAD software for PTC, discusses three key 2023 product development trends for hardware startups: using design simulations earlier in the process, integrating design for manufacturing directly into CAD to avoid context switching, and leveraging additive manufacturing for short-run production. He explains how these tools reduce risk and cost by allowing designers to explore more alternatives and get real user feedback before committing to expensive tooling. The conversation highlights how software advancements make simulation and DFM accessible to non-experts, enabling faster iteration and better product quality.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/product-startup/2023-02-16-163-2023-trends-in-product-development-for-hardware-products#t=0) Introduction: Brian Thompson and PTC's CAD Evolution
- [5:23](https://hardwarepodcasts.com/podcast/product-startup/2023-02-16-163-2023-trends-in-product-development-for-hardware-products#t=323) Trend 1: Early and Pervasive Design Simulation
- [10:00](https://hardwarepodcasts.com/podcast/product-startup/2023-02-16-163-2023-trends-in-product-development-for-hardware-products#t=600) Trend 2: Integrated Design for Manufacturing in CAD
- [18:30](https://hardwarepodcasts.com/podcast/product-startup/2023-02-16-163-2023-trends-in-product-development-for-hardware-products#t=1110) Trend 3: Additive Manufacturing for Early Production
- [22:47](https://hardwarepodcasts.com/podcast/product-startup/2023-02-16-163-2023-trends-in-product-development-for-hardware-products#t=1367) Deferring Risk with Additive and LiveWorks 2023

## Topics

- [Prototyping & iteration](https://hardwarepodcasts.com/topic/prototyping)
- [Design for manufacturing & NPI](https://hardwarepodcasts.com/topic/design-for-manufacturing)
- [EDA & CAD tools](https://hardwarepodcasts.com/topic/eda-and-cad-tools)
- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)

## Most relevant to

early-stage companies

## Mentioned

- PTC (company)
- Creo (tool)
- Onshape (tool)
- Ansys (tool)
- LiveWorks (other)

## Related episodes from other shows

- [S5E15.5 PDX: Ian McEachern](https://hardwarepodcasts.com/podcast/being-an-engineer/2024-04-17-s5e15-5-pdx-ian-mceachern) (Being an Engineer)
- [How Simulation Technology is Reshaping Product Design w/ Dr. Masha Petrova](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-05-21-how-simulation-technology-is-reshaping-product-design-w-dr-masha-petrova) (The Manufacturing Executive)
- [#062 - How a hardware SaaS company wants to help you not get lost in your data during product development, with Michael Corr of Duro Labs, USA](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2018-09-26-062-how-a-hardware-saas-company-wants-to-help-you-not-get-lost-in-your-data-duri) (The Hardware Entrepreneur)
- [S6E39 Sam Holland | Informal Engineering Collective, the Hardware Handbook, & Donut Hole-Der](https://hardwarepodcasts.com/podcast/being-an-engineer/2025-09-26-s6e39-sam-holland-informal-engineering-collective-the-hardware-handbook-donut-ho) (Being an Engineer)
- [S2E37 Defied the odds:  A Physical Product Development Firm That Focuses on Startups & Small Businesses, Mako Design + Invent –Kevin Mako](https://hardwarepodcasts.com/podcast/being-an-engineer/2021-08-23-s2e37-defied-the-odds-a-physical-product-development-firm-that-focuses-on-startu) (Being an Engineer)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/product-startup/2023-02-16-163-2023-trends-in-product-development-for-hardware-products. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Product Startup.