# 162: Product Pre Launch Strategies For Crowdfunding Success

- Show: [Product Startup](https://hardwarepodcasts.com/podcast/product-startup)
- Published: 2023-02-10
- Length: 29m
- Page: https://hardwarepodcasts.com/podcast/product-startup/2023-02-10-162-product-pre-launch-strategies-for-crowdfunding-success
- Listen: https://productstartup.com/

## Summary

Will Ford, Co-Founder of LaunchBoom, explains how hardware startups can use pre-launch strategies to validate products and fund manufacturing via crowdfunding. He details the 'LaunchBoom effect,' where securing small dollar deposits converts backers at 30 times the rate of email opt-ins, allowing campaigns to hit goals quickly and trigger platform algorithms. Ford also describes LaunchBoom's pivot from a high-cost agency model to a lower-cost coaching and software platform, enabling entrepreneurs to run A/B split tests on pricing and messaging to maximize margins before launch.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/product-startup/2023-02-10-162-product-pre-launch-strategies-for-crowdfunding-success#t=0) Introduction: Will Ford and LaunchBoom
- [1:41](https://hardwarepodcasts.com/podcast/product-startup/2023-02-10-162-product-pre-launch-strategies-for-crowdfunding-success#t=101) The Origin of LaunchBoom and the Pre-Launch Concept
- [5:26](https://hardwarepodcasts.com/podcast/product-startup/2023-02-10-162-product-pre-launch-strategies-for-crowdfunding-success#t=326) Building Lead and Reservation Funnels
- [9:07](https://hardwarepodcasts.com/podcast/product-startup/2023-02-10-162-product-pre-launch-strategies-for-crowdfunding-success#t=547) Scaling LaunchBoom and the Pandemic Pivot
- [13:53](https://hardwarepodcasts.com/podcast/product-startup/2023-02-10-162-product-pre-launch-strategies-for-crowdfunding-success#t=833) Pivoting from Agency to Coaching and Software
- [18:09](https://hardwarepodcasts.com/podcast/product-startup/2023-02-10-162-product-pre-launch-strategies-for-crowdfunding-success#t=1089) Using Data and A/B Testing for Pricing
- [23:58](https://hardwarepodcasts.com/podcast/product-startup/2023-02-10-162-product-pre-launch-strategies-for-crowdfunding-success#t=1438) The Crowdfunded Summit and Future Outlook

## Topics

- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)

## Most relevant to

companies scaling up

## Mentioned

- LaunchBoom (company)
- Kickstarter (company)
- Indiegogo (company)
- Spring (product)
- Crowdfunded Summit (other)

## Related episodes from other shows

- [130: Embarrassment, Then Relief](https://hardwarepodcasts.com/podcast/thoroughly-considered/2026-01-09-130-embarrassment-then-relief) (Thoroughly Considered)
- [16: 3,841](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-08-10-16-3-841) (Thoroughly Considered)
- [2: Launching](https://hardwarepodcasts.com/podcast/thoroughly-considered/2015-10-05-2-launching) (Thoroughly Considered)
- [How to Validate the Market for Your New Product with Ivo Kalburdzhiev of CreatorClub](https://hardwarepodcasts.com/podcast/predictable-designs-podcast/2022-04-14-how-to-validate-the-market-for-your-new-product-with-ivo-kalburdzhiev-of-creator) (Predictable Designs Podcast)
- [3: Onward](https://hardwarepodcasts.com/podcast/thoroughly-considered/2015-10-28-3-onward) (Thoroughly Considered)

## Citing this page

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