# 154: 3 Key Parts to Developing a Great New Product

- Show: [Product Startup](https://hardwarepodcasts.com/podcast/product-startup)
- Published: 2022-12-15
- Length: 21m
- Page: https://hardwarepodcasts.com/podcast/product-startup/2022-12-15-154-3-key-parts-to-developing-a-great-new-product
- Listen: https://productstartup.com/

## Summary

Jonas Rinde, founder of Nomono and veteran of three billion-dollar hardware exits, explains his 'Three Wows' framework for developing successful physical products: inviting design, seamless usage, and creating raving fans. He emphasizes the critical importance of focusing on a Minimum Viable Product (MVP) to avoid feature creep, even when receiving extensive feedback from professional users. Rinde shares how Nomono uses spatial audio and simple, approachable industrial design to make complex technology feel invisible to the user. He advises founders to store unused feature ideas for future product versions rather than compromising the core launch, noting that simplicity drives both user adoption and sales.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/product-startup/2022-12-15-154-3-key-parts-to-developing-a-great-new-product#t=0) Introduction: Jonas Rinde and the Three Wows Framework
- [1:56](https://hardwarepodcasts.com/podcast/product-startup/2022-12-15-154-3-key-parts-to-developing-a-great-new-product#t=116) First Wow: Inviting and Approachable Design
- [6:19](https://hardwarepodcasts.com/podcast/product-startup/2022-12-15-154-3-key-parts-to-developing-a-great-new-product#t=379) Second Wow: Seamless User Experience and Invisible Tech
- [7:35](https://hardwarepodcasts.com/podcast/product-startup/2022-12-15-154-3-key-parts-to-developing-a-great-new-product#t=455) Third Wow: Creating Raving Fans and Viral Growth
- [9:40](https://hardwarepodcasts.com/podcast/product-startup/2022-12-15-154-3-key-parts-to-developing-a-great-new-product#t=580) Managing Feature Creep and Maintaining Focus
- [11:24](https://hardwarepodcasts.com/podcast/product-startup/2022-12-15-154-3-key-parts-to-developing-a-great-new-product#t=684) Building a Product Portfolio from MVP Feedback
- [14:56](https://hardwarepodcasts.com/podcast/product-startup/2022-12-15-154-3-key-parts-to-developing-a-great-new-product#t=896) Taking the Product to Market and Listening to Users
- [18:50](https://hardwarepodcasts.com/podcast/product-startup/2022-12-15-154-3-key-parts-to-developing-a-great-new-product#t=1130) Conclusion: Simplicity as the Key to Success

## Topics

- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)

## Most relevant to

companies scaling up

## Mentioned

- Nomono (product)
- Mako Design + Invent (company)
- TechCrunch (other)

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- [S2E37 Defied the odds:  A Physical Product Development Firm That Focuses on Startups & Small Businesses, Mako Design + Invent –Kevin Mako](https://hardwarepodcasts.com/podcast/being-an-engineer/2021-08-23-s2e37-defied-the-odds-a-physical-product-development-firm-that-focuses-on-startu) (Being an Engineer)
- [Embracing a Consumer-Centric Approach to Product Development](https://hardwarepodcasts.com/podcast/over-the-air/2021-06-08-embracing-a-consumer-centric-approach-to-product-development) (Over the Air)
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- [#017 - How *not* to think about IoT, with Michael Vladimer of Orange IoT Studio, USA](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2017-03-15-017-how-not-to-think-about-iot-with-michael-vladimer-of-orange-iot-studio-usa) (The Hardware Entrepreneur)

## Citing this page

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