# 137: Customer Feedback at Physical Product Launches

- Show: [Product Startup](https://hardwarepodcasts.com/podcast/product-startup)
- Published: 2022-08-17
- Length: 28m
- Page: https://hardwarepodcasts.com/podcast/product-startup/2022-08-17-137-customer-feedback-at-physical-product-launches
- Listen: https://productstartup.com/

## Summary

Matt Selbie, President of Opiniator, explains how hardware startups can maximize customer feedback at product launches by asking the right people at the point of experience. He advocates for specific, data-driven questions over broad intent queries and introduces 'vulnerability analysis' to prioritize features based on importance and performance. Selbie also highlights the importance of retail camouflage, ensuring products stand out on shelves, and suggests offering respondents the final data to increase engagement.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/product-startup/2022-08-17-137-customer-feedback-at-physical-product-launches#t=0) Introduction: Matt Selbie and Opiniator
- [1:45](https://hardwarepodcasts.com/podcast/product-startup/2022-08-17-137-customer-feedback-at-physical-product-launches#t=105) The Problem with Current Feedback Practices
- [4:24](https://hardwarepodcasts.com/podcast/product-startup/2022-08-17-137-customer-feedback-at-physical-product-launches#t=264) Three Rules for Effective Feedback Collection
- [9:51](https://hardwarepodcasts.com/podcast/product-startup/2022-08-17-137-customer-feedback-at-physical-product-launches#t=591) Avoiding Intent Questions and False Positives
- [13:41](https://hardwarepodcasts.com/podcast/product-startup/2022-08-17-137-customer-feedback-at-physical-product-launches#t=821) Vulnerability Analysis and Feature Creep
- [18:01](https://hardwarepodcasts.com/podcast/product-startup/2022-08-17-137-customer-feedback-at-physical-product-launches#t=1081) Optimizing Feedback at Launches and Exhibitions
- [23:33](https://hardwarepodcasts.com/podcast/product-startup/2022-08-17-137-customer-feedback-at-physical-product-launches#t=1413) Retail Camouflage and In-Situ Feedback

## Topics

- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)

## Most relevant to

early-stage companies

## Mentioned

- Opiniator (company)
- Mako Design + Invent (company)
- Product Startup Podcast (other)

## Related episodes from other shows

- [S2E02 Soliciting Negative Feedback, Understanding The Problem, & Building Sales Success | Ryan Frederick](https://hardwarepodcasts.com/podcast/being-an-engineer/2021-01-15-s2e02-soliciting-negative-feedback-understanding-the-problem-building-sales-succ) (Being an Engineer)
- [#244 - Live Pitch Practice & Feedback](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-04-14-244-live-pitch-practice-feedback) (The Startup CPG Podcast)
- [How to Validate the Market for Your New Product with Ivo Kalburdzhiev of CreatorClub](https://hardwarepodcasts.com/podcast/predictable-designs-podcast/2022-04-14-how-to-validate-the-market-for-your-new-product-with-ivo-kalburdzhiev-of-creator) (Predictable Designs Podcast)
- [Google Glass, Lean Startup and VotC - Initializing Instructed Interviews](https://hardwarepodcasts.com/podcast/the-amp-hour/2013-06-26-google-glass-lean-startup-and-votc-initializing-instructed-interviews) (The Amp Hour)
- [Mining Customer Insights From Search Data w/ Derek Mabie](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-07-13-mining-customer-insights-from-search-data-w-derek-mabie) (The Manufacturing Executive)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/product-startup/2022-08-17-137-customer-feedback-at-physical-product-launches. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Product Startup.