# 133: Using Email Marketing to Sell Physical Products

- Show: [Product Startup](https://hardwarepodcasts.com/podcast/product-startup)
- Published: 2022-07-20
- Length: 20m
- Page: https://hardwarepodcasts.com/podcast/product-startup/2022-07-20-133-using-email-marketing-to-sell-physical-products
- Listen: https://productstartup.com/

## Summary

Jacob Anson, Co-Founder of AgencyJR, explains how hardware startups and small manufacturers can leverage email marketing to drive sales, emphasizing the importance of list segmentation between buyers, warm leads, and cold leads. He details strategies for acquiring emails through checkout flows, exit-intent pop-ups, and paid ads, while advocating for a 'value-value-sale' content structure to build trust. Anson recommends starting with essential automations like abandoned checkout flows and using Klaviyo as the primary software platform for managing campaigns and segmentation.

## Chapters

- [0:46](https://hardwarepodcasts.com/podcast/product-startup/2022-07-20-133-using-email-marketing-to-sell-physical-products#t=46) Introduction: Jacob Anson and AgencyJR
- [2:54](https://hardwarepodcasts.com/podcast/product-startup/2022-07-20-133-using-email-marketing-to-sell-physical-products#t=174) Acquiring Email Lists: Checkout, Pop-ups, and Paid Ads
- [4:42](https://hardwarepodcasts.com/podcast/product-startup/2022-07-20-133-using-email-marketing-to-sell-physical-products#t=282) Segmentation Strategy: Cold vs. Warm vs. Buyer Lists
- [6:52](https://hardwarepodcasts.com/podcast/product-startup/2022-07-20-133-using-email-marketing-to-sell-physical-products#t=412) Cold Lead Tactics: Break-even Pricing and Value Offers
- [9:28](https://hardwarepodcasts.com/podcast/product-startup/2022-07-20-133-using-email-marketing-to-sell-physical-products#t=568) Email Content Structure: The Three-Tip Email and Value-Value-Sale
- [12:34](https://hardwarepodcasts.com/podcast/product-startup/2022-07-20-133-using-email-marketing-to-sell-physical-products#t=754) Frequency and Automation: The 12-Email Standard and Essential Flows
- [16:02](https://hardwarepodcasts.com/podcast/product-startup/2022-07-20-133-using-email-marketing-to-sell-physical-products#t=962) Scaling with Agencies and Klaviyo Software

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)

## Most relevant to

early-stage companies, companies scaling up

## Mentioned

- AgencyJR (company)
- Klaviyo (tool)
- Shopify (tool)
- Facebook (other)
- Google (other)

## Related episodes from other shows

- [Leveraging Ecommerce for Manufacturing’s Digital Immigrants w/ Curt Anderson](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-10-05-leveraging-ecommerce-for-manufacturings-digital-immigrants-w-curt-anderson) (The Manufacturing Executive)
- [Advice Line with Miguel McKelvey of WeWork](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-03-05-advice-line-with-miguel-mckelvey-of-wework) (How I Built This)
- [Ep. 37 - Keeping Sales Up](https://hardwarepodcasts.com/podcast/open-hardware-manufacturing-podcast/2025-02-07-ep-37-keeping-sales-up) (Open Hardware Manufacturing Podcast)
- [3 Things Manufacturers Can Do In The Absence of Trade Shows w/ Joe Sullivan](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-09-22-3-things-manufacturers-can-do-in-the-absence-of-trade-shows-w-joe-sullivan) (The Manufacturing Executive)
- [405: What If We Put Sunglasses On It?](https://hardwarepodcasts.com/podcast/making-it/2023-07-21-405-what-if-we-put-sunglasses-on-it) (Making It)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/product-startup/2022-07-20-133-using-email-marketing-to-sell-physical-products. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Product Startup.