# 128: Creating an App for Your Hardware Device

- Show: [Product Startup](https://hardwarepodcasts.com/podcast/product-startup)
- Published: 2022-06-08
- Length: 20m
- Page: https://hardwarepodcasts.com/podcast/product-startup/2022-06-08-128-creating-an-app-for-your-hardware-device
- Listen: https://productstartup.com/

## Summary

Piotr Zajac, CEO of Untitled Kingdom, a 55-person app development firm specializing in IoT, MedTech, and FemTech, explains how to build successful apps for hardware devices. He argues that developers must focus on one or two core features and prioritize user feedback to avoid over-engineering, citing a failed project where a client spent millions on unnecessary features. Zajac emphasizes that onboarding is crucial for creating user habits and that high-quality, secure software aligned with FDA and ISO standards is far cheaper in the long run than cheap, buggy code. He illustrates these points with the Irgo hearing aid and its Soundmatch app, which uses ultrasound to personalize hearing profiles.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/product-startup/2022-06-08-128-creating-an-app-for-your-hardware-device#t=0) Introduction: Piotr Zajac and Untitled Kingdom
- [1:58](https://hardwarepodcasts.com/podcast/product-startup/2022-06-08-128-creating-an-app-for-your-hardware-device#t=118) Piotr's Background and Shift to IoT/MedTech
- [4:56](https://hardwarepodcasts.com/podcast/product-startup/2022-06-08-128-creating-an-app-for-your-hardware-device#t=296) Focusing on Core Features and User Feedback
- [7:29](https://hardwarepodcasts.com/podcast/product-startup/2022-06-08-128-creating-an-app-for-your-hardware-device#t=449) The Importance of Onboarding and Habit Formation
- [11:53](https://hardwarepodcasts.com/podcast/product-startup/2022-06-08-128-creating-an-app-for-your-hardware-device#t=713) Quality, Security, and Regulatory Compliance (FDA/ISO)
- [16:12](https://hardwarepodcasts.com/podcast/product-startup/2022-06-08-128-creating-an-app-for-your-hardware-device#t=972) Case Study: Irgo Hearing Aids and Soundmatch App

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Prototyping & iteration](https://hardwarepodcasts.com/topic/prototyping)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Certification & compliance](https://hardwarepodcasts.com/topic/certification-and-compliance)
- [Security & privacy](https://hardwarepodcasts.com/topic/security-and-privacy)

## Most relevant to

early-stage companies, companies scaling up

## Mentioned

- Untitled Kingdom (company)
- Irgo (product)
- Soundmatch (product)
- FDA (other)
- Nordic (other)

## Related episodes from other shows

- [Embracing a Consumer-Centric Approach to Product Development](https://hardwarepodcasts.com/podcast/over-the-air/2021-06-08-embracing-a-consumer-centric-approach-to-product-development) (Over the Air)
- [IDology #11 - Most common mistakes in product development](https://hardwarepodcasts.com/podcast/idology/2023-03-28-idology-11-most-common-mistakes-in-product-development) (IDology)
- [The Importance of Your Team for Successful IoT Development | SpinDance's Brian Tol | Internet of Things Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2023-01-03-the-importance-of-your-team-for-successful-iot-development-spindances-brian-tol) (IoT For All Podcast)
- [#017 - How *not* to think about IoT, with Michael Vladimer of Orange IoT Studio, USA](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2017-03-15-017-how-not-to-think-about-iot-with-michael-vladimer-of-orange-iot-studio-usa) (The Hardware Entrepreneur)
- [Softeq's Chris Howard | Why Most IoT Deployments Fail](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2020-05-12-softeqs-chris-howard-why-most-iot-deployments-fail) (IoT For All Podcast)

## Citing this page

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