# 126: What Makes a Consumer Product Invention Great

- Show: [Product Startup](https://hardwarepodcasts.com/podcast/product-startup)
- Published: 2022-05-25
- Length: 23m
- Page: https://hardwarepodcasts.com/podcast/product-startup/2022-05-25-126-what-makes-a-consumer-product-invention-great
- Listen: https://productstartup.com/

## Summary

Mark Maybury, CTO of Stanley Black and Decker, explains that great consumer products must solve genuine human pain points while being environmentally and socially responsible. He details how Stanley Black and Decker evaluates pitches based on scalability, value creation, and team humility, highlighting examples like bio-based lubricants and eco-friendly packaging. Maybury outlines the company's innovation ecosystem, including the Techstars accelerator and Stanley Ventures, and shares five secrets of innovation: observe, listen, think outside the box, experiment with purpose, and collaborate.

## Chapters

- [0:46](https://hardwarepodcasts.com/podcast/product-startup/2022-05-25-126-what-makes-a-consumer-product-invention-great#t=46) Introduction: Mark Maybury and Stanley Black and Decker
- [4:47](https://hardwarepodcasts.com/podcast/product-startup/2022-05-25-126-what-makes-a-consumer-product-invention-great#t=287) Criteria for Great Products: Solving Pain Points and Creating Value
- [6:11](https://hardwarepodcasts.com/podcast/product-startup/2022-05-25-126-what-makes-a-consumer-product-invention-great#t=371) Environmental and Social Responsibility in Product Design
- [9:45](https://hardwarepodcasts.com/podcast/product-startup/2022-05-25-126-what-makes-a-consumer-product-invention-great#t=585) Holistic Scalability: Manufacturing, Supply Chain, and Automation
- [13:45](https://hardwarepodcasts.com/podcast/product-startup/2022-05-25-126-what-makes-a-consumer-product-invention-great#t=825) Pitching to Stanley Black and Decker: Teams and Humility
- [18:29](https://hardwarepodcasts.com/podcast/product-startup/2022-05-25-126-what-makes-a-consumer-product-invention-great#t=1109) Innovation Ecosystem: Accelerators, Ventures, and Impact Challenges
- [22:00](https://hardwarepodcasts.com/podcast/product-startup/2022-05-25-126-what-makes-a-consumer-product-invention-great#t=1320) Secrets of Innovation: Observe, Listen, and Collaborate

## Topics

- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Design for manufacturing & NPI](https://hardwarepodcasts.com/topic/design-for-manufacturing)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)

## Most relevant to

large enterprises

## Mentioned

- Stanley Black and Decker (company)
- DeWalt (product)
- Stanley (product)
- Craftsman (product)
- Black and Decker (product)
- Dustbuster (product)
- Techstars (other)
- Stanley Ventures (other)
- Dynamic Green Product (company)
- Home Depot (company)

## Related episodes from other shows

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- [Live From The HIBT Summit: Marcia Kilgore](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-01-09-live-from-the-hibt-summit-marcia-kilgore) (How I Built This)
- [#004 - How one green company could beat the odds with a magical pencil and double each year, with Michael Stausholm of Sproutworld, Denmark](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2016-12-14-004-how-one-green-company-could-beat-the-odds-with-a-magical-pencil-and-double-e) (The Hardware Entrepreneur)
- [Advice Line with Chet Pipkin of Belkin International](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-11-13-advice-line-with-chet-pipkin-of-belkin-international) (How I Built This)
- [194 - The GREAT Paul Jenkins from PackHub](https://hardwarepodcasts.com/podcast/people-of-packaging/2023-05-21-194-the-great-paul-jenkins-from-packhub) (People of Packaging)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/product-startup/2022-05-25-126-what-makes-a-consumer-product-invention-great. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Product Startup.