# 111: Selling & Growing Your Product at Retail Stores

- Show: [Product Startup](https://hardwarepodcasts.com/podcast/product-startup)
- Published: 2022-01-26
- Length: 26m
- Page: https://hardwarepodcasts.com/podcast/product-startup/2022-01-26-111-selling-growing-your-product-at-retail-stores
- Listen: https://productstartup.com/

## Summary

Yohan Jacob, founder of RetailBound, explains how emerging hardware brands can scale sales after securing retail placement with major chains like Walmart, Best Buy, and Costco. He outlines three critical KPIs for buyers—top-line revenue, profit, and inventory turns—and details strategies to drive them, including marketing, sales associate training, and planogram compliance. Jacob emphasizes that early-stage companies should prioritize revenue growth and market share over immediate profitability, leveraging local PR and 'guerrilla marketing' to build momentum before expanding nationally.

## Chapters

- [0:47](https://hardwarepodcasts.com/podcast/product-startup/2022-01-26-111-selling-growing-your-product-at-retail-stores#t=47) Introduction: Yohan Jacob and RetailBound
- [5:50](https://hardwarepodcasts.com/podcast/product-startup/2022-01-26-111-selling-growing-your-product-at-retail-stores#t=350) Retail Buyer KPIs: Revenue, Profit, and Turns
- [8:04](https://hardwarepodcasts.com/podcast/product-startup/2022-01-26-111-selling-growing-your-product-at-retail-stores#t=484) The Three Pegs: Marketing, Training, and Compliance
- [13:24](https://hardwarepodcasts.com/podcast/product-startup/2022-01-26-111-selling-growing-your-product-at-retail-stores#t=804) Local Strategy: PR, Social Media, and Pilot Stores
- [16:59](https://hardwarepodcasts.com/podcast/product-startup/2022-01-26-111-selling-growing-your-product-at-retail-stores#t=1019) Scaling Strategy: Growth Over Profit and Economies of Scale
- [23:27](https://hardwarepodcasts.com/podcast/product-startup/2022-01-26-111-selling-growing-your-product-at-retail-stores#t=1407) Building Long-Term Vendor Relationships and Equity

## Topics

- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)

## Most relevant to

early-stage companies

## Mentioned

- RetailBound (company)
- Walmart (company)
- Best Buy (company)
- Costco (company)
- Sears (company)
- OfficeMax (company)
- Peloton (company)
- Fitbit (company)
- Spire (company)
- Nasdaq (other)

## Related episodes from other shows

- [#020 - Executing lean and agile retail growth for your startup or SME, with Benjamin Ertl of Retailbound, USA](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2017-04-05-020-executing-lean-and-agile-retail-growth-for-your-startup-or-sme-with-benjamin) (The Hardware Entrepreneur)
- [Advice Line with Mark Ramadan of Sir Kensington's](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-06-27-advice-line-with-mark-ramadan-of-sir-kensingtons) (How I Built This)
- [Advice Line with Sarah Kauss of S'well](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-06-20-advice-line-with-sarah-kauss-of-swell) (How I Built This)
- [T-25-006 : Yohan Jacob - Consumer Electronics Buyer to Retail Channel Product Launcher](https://hardwarepodcasts.com/podcast/tradeoffs/2025-01-07-t-25-006-yohan-jacob-consumer-electronics-buyer-to-retail-channel-product-launch) (TRADEOFFS)
- [Advice Line with Mark Ramadan of Sir Kensington's (June 2024)](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-06-05-advice-line-with-mark-ramadan-of-sir-kensingtons-june-2024) (How I Built This)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/product-startup/2022-01-26-111-selling-growing-your-product-at-retail-stores. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Product Startup.