# 109: Landing Page Sales Funnels for Consumer Products

- Show: [Product Startup](https://hardwarepodcasts.com/podcast/product-startup)
- Published: 2022-01-12
- Length: 27m
- Page: https://hardwarepodcasts.com/podcast/product-startup/2022-01-12-109-landing-page-sales-funnels-for-consumer-products
- Listen: https://productstartup.com/

## Summary

Marco Torres, founder of Marketing Boost, explains how hardware startups can use single-page sales funnels to launch or scale direct-to-consumer sales. He details the essential structure of a landing page, emphasizing the removal of navigation, the use of benefit-driven copy, and the inclusion of credibility markers like press mentions and video testimonials. Torres also discusses leveraging affiliate marketing networks to acquire customers and using value-added incentives, such as complimentary hotel stays, to increase average order value without discounting.

## Chapters

- [0:01](https://hardwarepodcasts.com/podcast/product-startup/2022-01-12-109-landing-page-sales-funnels-for-consumer-products#t=1) Introduction: Marco Torres and Marketing Boost
- [3:12](https://hardwarepodcasts.com/podcast/product-startup/2022-01-12-109-landing-page-sales-funnels-for-consumer-products#t=192) Defining Landing Pages and Sales Funnels
- [6:22](https://hardwarepodcasts.com/podcast/product-startup/2022-01-12-109-landing-page-sales-funnels-for-consumer-products#t=382) Structuring the Funnel: Benefits, Credibility, and Objections
- [13:29](https://hardwarepodcasts.com/podcast/product-startup/2022-01-12-109-landing-page-sales-funnels-for-consumer-products#t=809) Calls to Action, A/B Testing, and Analytics
- [18:22](https://hardwarepodcasts.com/podcast/product-startup/2022-01-12-109-landing-page-sales-funnels-for-consumer-products#t=1102) Leveraging Affiliate Marketing for Growth
- [24:00](https://hardwarepodcasts.com/podcast/product-startup/2022-01-12-109-landing-page-sales-funnels-for-consumer-products#t=1440) Value-Added Incentives and Marketing Boost Services

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)

## Most relevant to

early-stage companies

## Mentioned

- Marketing Boost (company)
- Commission Junction (other)
- Hot Jar (tool)

## Related episodes from other shows

- [Advice Line with Justin McLeod of Hinge](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-07-17-advice-line-with-justin-mcleod-of-hinge) (How I Built This)
- [Advice Line with Miguel McKelvey of WeWork](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-03-05-advice-line-with-miguel-mckelvey-of-wework) (How I Built This)
- [Advice Line: What’s Your Value?](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-03-19-advice-line-whats-your-value) (How I Built This)
- [S1 E7: Level Up Your Hardware Product Pitch with Haje Kamps](https://hardwarepodcasts.com/podcast/the-builder-circle/2023-06-27-s1-e7-level-up-your-hardware-product-pitch-with-haje-kamps) (The Builder Circle)
- [How to Validate the Market for Your New Product with Ivo Kalburdzhiev of CreatorClub](https://hardwarepodcasts.com/podcast/predictable-designs-podcast/2022-04-14-how-to-validate-the-market-for-your-new-product-with-ivo-kalburdzhiev-of-creator) (Predictable Designs Podcast)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/product-startup/2022-01-12-109-landing-page-sales-funnels-for-consumer-products. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Product Startup.