# 092: Making a Product Video for Your Invention

- Show: [Product Startup](https://hardwarepodcasts.com/podcast/product-startup)
- Published: 2021-09-08
- Length: 29m
- Page: https://hardwarepodcasts.com/podcast/product-startup/2021-09-08-092-making-a-product-video-for-your-invention
- Listen: https://productstartup.com/

## Summary

Taylor Ryan, founder of Klint Marketing, explains how hardware startups can use product videos to drive crowdfunding success and digital growth. He advises creating a single 'anchor' explainer video that can be sliced into platform-specific clips for TikTok, YouTube, and Instagram, emphasizing the importance of authenticity and founder storytelling over high production values. Ryan details technical tactics like YouTube SEO, keyword research, and A/B testing ads to optimize conversion rates and build early traction for new products.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/product-startup/2021-09-08-092-making-a-product-video-for-your-invention#t=0) Introduction: Taylor Ryan and Klint Marketing
- [3:10](https://hardwarepodcasts.com/podcast/product-startup/2021-09-08-092-making-a-product-video-for-your-invention#t=190) The Importance of Video for Consumer Products
- [4:39](https://hardwarepodcasts.com/podcast/product-startup/2021-09-08-092-making-a-product-video-for-your-invention#t=279) Structuring Crowdfunding and Explainer Videos
- [9:47](https://hardwarepodcasts.com/podcast/product-startup/2021-09-08-092-making-a-product-video-for-your-invention#t=587) Driving Traffic and YouTube SEO Tactics
- [14:15](https://hardwarepodcasts.com/podcast/product-startup/2021-09-08-092-making-a-product-video-for-your-invention#t=855) Creating an Anchor Video and Slicing Content
- [17:38](https://hardwarepodcasts.com/podcast/product-startup/2021-09-08-092-making-a-product-video-for-your-invention#t=1058) Authenticity, Influencers, and Ad Performance
- [22:27](https://hardwarepodcasts.com/podcast/product-startup/2021-09-08-092-making-a-product-video-for-your-invention#t=1347) Iterative Improvement and Pattern Interruption
- [25:00](https://hardwarepodcasts.com/podcast/product-startup/2021-09-08-092-making-a-product-video-for-your-invention#t=1500) Testing Hypotheses and Using Feedback

## Topics

- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)

## Most relevant to

early-stage companies

## Mentioned

- Klint Marketing (company)
- TikTok (other)
- Instagram (other)
- YouTube (other)
- Kickstarter (other)
- Indiegogo (other)
- Mako Design + Invent (company)

## Related episodes from other shows

- [S2E37 Defied the odds:  A Physical Product Development Firm That Focuses on Startups & Small Businesses, Mako Design + Invent –Kevin Mako](https://hardwarepodcasts.com/podcast/being-an-engineer/2021-08-23-s2e37-defied-the-odds-a-physical-product-development-firm-that-focuses-on-startu) (Being an Engineer)
- [Product Simplification, Marketing, and Crowdfunding with Miguel Hernandez of Palocam](https://hardwarepodcasts.com/podcast/predictable-designs-podcast/2021-05-18-product-simplification-marketing-and-crowdfunding-with-miguel-hernandez-of-paloc) (Predictable Designs Podcast)
- [CrunchLabs: Mark Rober](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-04-15-crunchlabs-mark-rober) (How I Built This)
- [Ep. 39 - Starting a Hardware Company](https://hardwarepodcasts.com/podcast/open-hardware-manufacturing-podcast/2025-05-15-ep-39-starting-a-hardware-company) (Open Hardware Manufacturing Podcast)
- [S1 E7: Level Up Your Hardware Product Pitch with Haje Kamps](https://hardwarepodcasts.com/podcast/the-builder-circle/2023-06-27-s1-e7-level-up-your-hardware-product-pitch-with-haje-kamps) (The Builder Circle)

## Citing this page

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