# 090: Disrupting Industries with AR/VR Technology

- Show: [Product Startup](https://hardwarepodcasts.com/podcast/product-startup)
- Published: 2021-08-25
- Length: 25m
- Page: https://hardwarepodcasts.com/podcast/product-startup/2021-08-25-090-disrupting-industries-with-ar-vr-technology
- Listen: https://productstartup.com/

## Summary

Luke Levene, Vice President at XR Applied Technologies, discusses how augmented and virtual reality can transform product development and sales, drawing on his experience disrupting the real estate industry with early VR tools. He explains that VR enables real-time collaboration and visualization of complex assemblies, allowing stakeholders to understand designs that are difficult to grasp in 2D. Levene emphasizes that selling disruptive technologies requires selling the 'dream' and potential rather than just features, a lesson applicable to any hardware innovator. He highlights the convergence of immersive theater and AR through Niantic's Pokemon Go as a key indicator of future hardware and software integration.

## Chapters

- [0:46](https://hardwarepodcasts.com/podcast/product-startup/2021-08-25-090-disrupting-industries-with-ar-vr-technology#t=46) Introduction: Luke Levene and XR Applied Technologies
- [2:48](https://hardwarepodcasts.com/podcast/product-startup/2021-08-25-090-disrupting-industries-with-ar-vr-technology#t=168) Levene's Background: From Animation to VR in Real Estate
- [7:26](https://hardwarepodcasts.com/podcast/product-startup/2021-08-25-090-disrupting-industries-with-ar-vr-technology#t=446) VR for Collaboration and Complex Product Visualization
- [13:57](https://hardwarepodcasts.com/podcast/product-startup/2021-08-25-090-disrupting-industries-with-ar-vr-technology#t=837) Selling Disruptive Tech: Overcoming Industry Resistance
- [17:56](https://hardwarepodcasts.com/podcast/product-startup/2021-08-25-090-disrupting-industries-with-ar-vr-technology#t=1076) The Sales Process: Selling the Dream and Potential
- [22:13](https://hardwarepodcasts.com/podcast/product-startup/2021-08-25-090-disrupting-industries-with-ar-vr-technology#t=1333) Future of AR: Niantic, Pokemon Go, and Immersive Theater

## Topics

- [Connected products & IoT](https://hardwarepodcasts.com/topic/connected-products-and-iot)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)

## Most relevant to

early-stage companies

## Mentioned

- XR Applied Technologies (company)
- Facebook (company)
- Oculus (product)
- Palmalaki (company)
- Legal and General Schroeder (company)
- Solid Works (tool)
- Mipim (other)
- Niantic (company)
- Pokemon Go (product)
- Mako Design + Invent (company)

## Related episodes from other shows

- [Bigger Than Smartphones](https://hardwarepodcasts.com/podcast/ee-times-current/2021-09-03-bigger-than-smartphones) (EE Times Current)
- [33: Year-End Q&A](https://hardwarepodcasts.com/podcast/thoroughly-considered/2017-12-21-33-year-end-q-a) (Thoroughly Considered)
- [Augmented Reality on the Manufacturing Shop Floor w/ Devin Bhushan](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-12-17-augmented-reality-on-the-manufacturing-shop-floor-w-devin-bhushan) (The Manufacturing Executive)
- [How Businesses Can Use the Metaverse | Inpixon's Soumya Das | Internet of Things Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2022-11-03-how-businesses-can-use-the-metaverse-inpixons-soumya-das-internet-of-things-podc) (IoT For All Podcast)
- [#041 - How to use lean startup principles to start the world’s first VR cinema franchise, with Dimitri Nabatov of WeAreCinema, Switzerland](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2017-11-08-041-how-to-use-lean-startup-principles-to-start-the-worlds-first-vr-cinema-franc) (The Hardware Entrepreneur)

## Citing this page

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