# 080: How to Maximize Your Product's Sales in Retail Stores

- Show: [Product Startup](https://hardwarepodcasts.com/podcast/product-startup)
- Published: 2021-06-16
- Length: 27m
- Page: https://hardwarepodcasts.com/podcast/product-startup/2021-06-16-080-how-to-maximize-your-products-sales-in-retail-stores
- Listen: https://productstartup.com/

## Summary

Blair Severn, founder of Enabling Ideas and former national manager for Sony Stores, explains how hardware startups can maximize retail sales by designing products and displays that align with retailer traffic flow and 'power nodes.' He advises creators to differentiate SKUs for specific channels, leverage emotional triggers through tactile experiences, and collaborate with buyers on display footprints to secure high-margin, high-visibility placement. Severn emphasizes that success requires understanding whether a product is an intent-based or add-on purchase and tailoring the in-store experience to drive the final purchasing decision.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/product-startup/2021-06-16-080-how-to-maximize-your-products-sales-in-retail-stores#t=0) Introduction: Blair Severn and Enabling Ideas
- [2:53](https://hardwarepodcasts.com/podcast/product-startup/2021-06-16-080-how-to-maximize-your-products-sales-in-retail-stores#t=173) Blair's History at Sony Stores and Consumer Gas Appliance Stores
- [5:12](https://hardwarepodcasts.com/podcast/product-startup/2021-06-16-080-how-to-maximize-your-products-sales-in-retail-stores#t=312) Tip 1: Understanding Retail Traffic Flow and Power Nodes
- [8:56](https://hardwarepodcasts.com/podcast/product-startup/2021-06-16-080-how-to-maximize-your-products-sales-in-retail-stores#t=536) Tip 2: Emotional vs. Rational Purchasing and Channel Differentiation
- [12:26](https://hardwarepodcasts.com/podcast/product-startup/2021-06-16-080-how-to-maximize-your-products-sales-in-retail-stores#t=746) Tip 3: Comparative Display Strategies and Feature Trade-offs
- [16:39](https://hardwarepodcasts.com/podcast/product-startup/2021-06-16-080-how-to-maximize-your-products-sales-in-retail-stores#t=999) Tip 4: Tactile Experience and Co-designing Displays with Retailers
- [22:52](https://hardwarepodcasts.com/podcast/product-startup/2021-06-16-080-how-to-maximize-your-products-sales-in-retail-stores#t=1372) Summary of Five Tips and Blair's Consultancy Model

## Topics

- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)

## Most relevant to

early-stage companies

## Mentioned

- Sony Stores (company)
- Enabling Ideas (company)
- Mako Design + Invent (company)
- IKEA (company)
- Walmart (company)
- Amazon (company)
- Indigo (company)
- Kickstarter (company)

## Related episodes from other shows

- [#047 - RERUN - How next-generation retail looks like, with Vibhu Norby of b8ta, USA](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2018-01-31-047-rerun-how-next-generation-retail-looks-like-with-vibhu-norby-of-b8ta-usa) (The Hardware Entrepreneur)
- [T-25-006 : Yohan Jacob - Consumer Electronics Buyer to Retail Channel Product Launcher](https://hardwarepodcasts.com/podcast/tradeoffs/2025-01-07-t-25-006-yohan-jacob-consumer-electronics-buyer-to-retail-channel-product-launch) (TRADEOFFS)
- [#034 - How next-generation retail looks like, with Vibhu Norby of b8ta, USA](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2017-08-02-034-how-next-generation-retail-looks-like-with-vibhu-norby-of-b8ta-usa) (The Hardware Entrepreneur)
- [What Does the Store of the Future Look Like? | Trevor Sumner, CEO of Perch | #IoTMakers E046](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2019-12-11-what-does-the-store-of-the-future-look-like-trevor-sumner-ceo-of-perch-iotmakers) (IoT For All Podcast)
- [#020 - Executing lean and agile retail growth for your startup or SME, with Benjamin Ertl of Retailbound, USA](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2017-04-05-020-executing-lean-and-agile-retail-growth-for-your-startup-or-sme-with-benjamin) (The Hardware Entrepreneur)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/product-startup/2021-06-16-080-how-to-maximize-your-products-sales-in-retail-stores. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Product Startup.