# 074: Medical Device Product Development Best Practices

- Show: [Product Startup](https://hardwarepodcasts.com/podcast/product-startup)
- Published: 2021-05-05
- Length: 29m
- Page: https://hardwarepodcasts.com/podcast/product-startup/2021-05-05-074-medical-device-product-development-best-practices
- Listen: https://productstartup.com/

## Summary

Rob Crowder, Head of Product at Nutromics, explains how his team uses user journey mapping to navigate the complexities of developing medical sensor devices, specifically the Neutromics wearable patch. He details the process of validating unmet needs in high-stakes areas like therapeutic drug monitoring for vancomycin, emphasizing the need to focus on specific indications like bacteremia to ensure clinical utility and commercial viability. Crowder contrasts this rigorous MedTech evidence bar with general product development, highlighting the importance of identifying all stakeholders—patients, clinicians, and payers—early in the design phase to avoid feature creep and resource burnout.

## Chapters

- [0:46](https://hardwarepodcasts.com/podcast/product-startup/2021-05-05-074-medical-device-product-development-best-practices#t=46) Introduction: Rob Crowder and Nutromics
- [2:43](https://hardwarepodcasts.com/podcast/product-startup/2021-05-05-074-medical-device-product-development-best-practices#t=163) User Journey Mapping Framework
- [7:35](https://hardwarepodcasts.com/podcast/product-startup/2021-05-05-074-medical-device-product-development-best-practices#t=455) Neutromics Patch and Pre-diabetes Use Case
- [13:56](https://hardwarepodcasts.com/podcast/product-startup/2021-05-05-074-medical-device-product-development-best-practices#t=836) Therapeutic Drug Monitoring and Vancomycin
- [18:31](https://hardwarepodcasts.com/podcast/product-startup/2021-05-05-074-medical-device-product-development-best-practices#t=1111) MedTech Evidence and Clinical Utility
- [21:43](https://hardwarepodcasts.com/podcast/product-startup/2021-05-05-074-medical-device-product-development-best-practices#t=1303) Focusing on Specific Indications
- [24:39](https://hardwarepodcasts.com/podcast/product-startup/2021-05-05-074-medical-device-product-development-best-practices#t=1479) Commercial Model and Stakeholder Mapping

## Topics

- [Medical & health devices](https://hardwarepodcasts.com/topic/medical-devices)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Design for manufacturing & NPI](https://hardwarepodcasts.com/topic/design-for-manufacturing)

## Most relevant to

early-stage companies

## Mentioned

- Nutromics (company)
- Neutromics (company)
- General Electric (company)
- PWC (company)
- Mako Design + Invent (company)

## Related episodes from other shows

- [Best Practices for Clinical Evidence Management](https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2022-09-22-best-practices-for-clinical-evidence-management) (Global Medical Device Podcast)
- [#469: Why Market Strategy Comes First in MedTech Development](https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2026-09-21-469-why-market-strategy-comes-first-in-medtech-development) (Global Medical Device Podcast)
- [#347: Human-Centered Design in Medical Devices](https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2023-12-07-347-human-centered-design-in-medical-devices) (Global Medical Device Podcast)
- [#425: The "Front End" of Medical Device Innovation: From Idea to Market](https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2025-09-22-425-the-front-end-of-medical-device-innovation-from-idea-to-market) (Global Medical Device Podcast)
- [#392: Verification and Validation in MedTech: A Practical Guide with Devon Campbell](https://hardwarepodcasts.com/podcast/global-medical-device-podcast/2024-11-22-392-verification-and-validation-in-medtech-a-practical-guide-with-devon-campbell) (Global Medical Device Podcast)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/product-startup/2021-05-05-074-medical-device-product-development-best-practices. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Product Startup.