# 073: Tips from the World’s Biggest Crowdfunding Agency

- Show: [Product Startup](https://hardwarepodcasts.com/podcast/product-startup)
- Published: 2021-04-28
- Length: 48m
- Page: https://hardwarepodcasts.com/podcast/product-startup/2021-04-28-073-tips-from-the-worlds-biggest-crowdfunding-agency
- Listen: https://productstartup.com/

## Summary

Mark Pecota, Co-Founder of LaunchBoom and author of Crowdfunded, explains how LaunchBoom uses a data-driven 'reservation funnel' to validate hardware products before launch. He details how testing deposit amounts (e.g., $1 vs. $100) on Facebook and Instagram ads allows creators to predict campaign success and optimize ad spend. Pecota emphasizes that successful campaigns require strong margins, typically $75+, and clear positioning that solves a specific problem for early adopters. He also outlines LaunchBoom's three-stage process: Test Boom (validation), Launch Boom (campaign execution), and Scale Boom (e-commerce growth).

## Chapters

- [0:45](https://hardwarepodcasts.com/podcast/product-startup/2021-04-28-073-tips-from-the-worlds-biggest-crowdfunding-agency#t=45) Introduction: Mark Pecota and LaunchBoom
- [5:51](https://hardwarepodcasts.com/podcast/product-startup/2021-04-28-073-tips-from-the-worlds-biggest-crowdfunding-agency#t=351) What is Crowdfunding: Risk Distribution and Pre-selling
- [11:13](https://hardwarepodcasts.com/podcast/product-startup/2021-04-28-073-tips-from-the-worlds-biggest-crowdfunding-agency#t=673) The Reservation Funnel: Validating with Deposits
- [19:57](https://hardwarepodcasts.com/podcast/product-startup/2021-04-28-073-tips-from-the-worlds-biggest-crowdfunding-agency#t=1197) Ad Spend Modeling and Facebook Look-alike Audiences
- [30:29](https://hardwarepodcasts.com/podcast/product-startup/2021-04-28-073-tips-from-the-worlds-biggest-crowdfunding-agency#t=1829) Pricing Strategy: Minimum Ticket Size and Margins
- [38:21](https://hardwarepodcasts.com/podcast/product-startup/2021-04-28-073-tips-from-the-worlds-biggest-crowdfunding-agency#t=2301) Long-term Brand Value vs. Campaign Size
- [41:30](https://hardwarepodcasts.com/podcast/product-startup/2021-04-28-073-tips-from-the-worlds-biggest-crowdfunding-agency#t=2490) Product Positioning and Messaging Best Practices
- [44:31](https://hardwarepodcasts.com/podcast/product-startup/2021-04-28-073-tips-from-the-worlds-biggest-crowdfunding-agency#t=2671) LaunchBoom Services: Test, Launch, and Scale Boom

## Topics

- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

early-stage companies

## Mentioned

- LaunchBoom (company)
- Kickstarter (other)
- Indiegogo (other)
- Facebook (other)
- Instagram (other)
- Peloton (product)
- Allbirds (product)
- Mako Design + Invent (company)
- Crowdfunded (other)
- LaunchBoom Academy (other)

## Related episodes from other shows

- [How to Validate the Market for Your New Product with Ivo Kalburdzhiev of CreatorClub](https://hardwarepodcasts.com/podcast/predictable-designs-podcast/2022-04-14-how-to-validate-the-market-for-your-new-product-with-ivo-kalburdzhiev-of-creator) (Predictable Designs Podcast)
- [130: Embarrassment, Then Relief](https://hardwarepodcasts.com/podcast/thoroughly-considered/2026-01-09-130-embarrassment-then-relief) (Thoroughly Considered)
- [How to Validate Your Product Idea Before You Spend Serious Money On It](https://hardwarepodcasts.com/podcast/predictable-designs-podcast/2020-07-13-how-to-validate-your-product-idea-before-you-spend-serious-money-on-it) (Predictable Designs Podcast)
- [#057 - Kickstarter Post-launch - a home gym challenges the "No pain No gain" crowd, with Joey Atlas of SCULPTAFIT Global, USA](https://hardwarepodcasts.com/podcast/the-hardware-entrepreneur/2018-06-20-057-kickstarter-post-launch-a-home-gym-challenges-the-no-pain-no-gain-crowd-with) (The Hardware Entrepreneur)
- [16: 3,841](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-08-10-16-3-841) (Thoroughly Considered)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/product-startup/2021-04-28-073-tips-from-the-worlds-biggest-crowdfunding-agency. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Product Startup.