# 061: 5 Sales Channels a Home Inventor Mom Used to Launch Her Invention

- Show: [Product Startup](https://hardwarepodcasts.com/podcast/product-startup)
- Published: 2021-02-02
- Length: 20m
- Page: https://hardwarepodcasts.com/podcast/product-startup/2021-02-02-061-5-sales-channels-a-home-inventor-mom-used-to-launch-her-invention
- Listen: https://productstartup.com/

## Summary

Alison Brett, founder of Clasp Magic, explains how she launched her one-handed bracelet clasp solution by leveraging five distinct sales channels, including direct-to-consumer e-commerce, wholesale, and crowdfunding. She details the strategic use of Shopify and Etsy for online sales, alongside successful campaigns on Kickstarter and Campfire to reach international markets like Japan. Brett emphasizes the importance of being the brand's primary cheerleader through social media and personal networking, such as selling units on a cruise ship, to drive early adoption and global distribution.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/product-startup/2021-02-02-061-5-sales-channels-a-home-inventor-mom-used-to-launch-her-invention#t=0) Introduction: Alison Brett and Clasp Magic
- [2:22](https://hardwarepodcasts.com/podcast/product-startup/2021-02-02-061-5-sales-channels-a-home-inventor-mom-used-to-launch-her-invention#t=142) Product Functionality and Origin Story
- [6:50](https://hardwarepodcasts.com/podcast/product-startup/2021-02-02-061-5-sales-channels-a-home-inventor-mom-used-to-launch-her-invention#t=410) Personal Branding and Direct Sales Strategies
- [10:56](https://hardwarepodcasts.com/podcast/product-startup/2021-02-02-061-5-sales-channels-a-home-inventor-mom-used-to-launch-her-invention#t=656) E-commerce Execution: Shopify and Etsy
- [13:41](https://hardwarepodcasts.com/podcast/product-startup/2021-02-02-061-5-sales-channels-a-home-inventor-mom-used-to-launch-her-invention#t=821) Crowdfunding Success in North America and Japan
- [16:37](https://hardwarepodcasts.com/podcast/product-startup/2021-02-02-061-5-sales-channels-a-home-inventor-mom-used-to-launch-her-invention#t=997) Scaling, Hiring, and Long-term Vision

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)

## Most relevant to

early-stage companies

## Mentioned

- Clasp Magic (product)
- Mako Design + Invent (company)
- Shopify (tool)
- Etsy (tool)
- Kickstarter (tool)
- Campfire (tool)
- Tiffany and Co (product)

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- [Parachute Home: Ariel Kaye](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-02-05-parachute-home-ariel-kaye) (How I Built This)
- [Serial Entrepreneur: Marcia Kilgore (2018)](https://hardwarepodcasts.com/podcast/how-i-built-this/2019-08-12-serial-entrepreneur-marcia-kilgore-2018) (How I Built This)
- [Founder Feature: Hannah Perez of SEEQ Supply](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-09-13-founder-feature-hannah-perez-of-seeq-supply) (The Startup CPG Podcast)
- [Founder Feature: Maxi Heidenblut of Häppy Candy](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-04-04-founder-feature-maxi-heidenblut-of-happy-candy) (The Startup CPG Podcast)
- [Minted: Mariam Naficy](https://hardwarepodcasts.com/podcast/how-i-built-this/2018-06-04-minted-mariam-naficy) (How I Built This)

## Citing this page

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