# 050: Creating environmentally-friendly athletic apparel,  Tim Christian of OORR

- Show: [Product Startup](https://hardwarepodcasts.com/podcast/product-startup)
- Published: 2017-04-25
- Length: 46m
- Page: https://hardwarepodcasts.com/podcast/product-startup/2017-04-25-050-creating-environmentally-friendly-athletic-apparel-tim-christian-of-oorr
- Listen: https://theproductstartup.com/050-tim-christian-oorr/

## Summary

Tim Christian, founder of OORR, explains how he created an environmentally friendly cycling apparel brand using recycled coffee grounds and plastic yarn. He details the complex global supply chain, sourcing yarn from the US, fabric from New Zealand, and manufacturing in China, before consolidating production to reduce carbon footprint. Christian discusses his pivot from a failed initial launch to a successful Kickstarter campaign, emphasizing the importance of building an email list and using targeted Facebook advertising to validate demand. He also shares strategies for influencer marketing, split-testing ads with Ad Espresso, and setting up automated fulfillment to scale the business efficiently.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/product-startup/2017-04-25-050-creating-environmentally-friendly-athletic-apparel-tim-christian-of-oorr#t=0) Introduction: Tim Christian and OORR
- [2:12](https://hardwarepodcasts.com/podcast/product-startup/2017-04-25-050-creating-environmentally-friendly-athletic-apparel-tim-christian-of-oorr#t=132) OORR's Eco-Friendly Concept and Market Gap
- [5:53](https://hardwarepodcasts.com/podcast/product-startup/2017-04-25-050-creating-environmentally-friendly-athletic-apparel-tim-christian-of-oorr#t=353) Prototyping, Pattern Making, and Supply Chain Complexity
- [12:43](https://hardwarepodcasts.com/podcast/product-startup/2017-04-25-050-creating-environmentally-friendly-athletic-apparel-tim-christian-of-oorr#t=763) Consolidating Manufacturing and Kickstarter Strategy
- [14:53](https://hardwarepodcasts.com/podcast/product-startup/2017-04-25-050-creating-environmentally-friendly-athletic-apparel-tim-christian-of-oorr#t=893) Building an Email List and Facebook Lead Generation
- [21:41](https://hardwarepodcasts.com/podcast/product-startup/2017-04-25-050-creating-environmentally-friendly-athletic-apparel-tim-christian-of-oorr#t=1301) Influencer Marketing and Brand Snob Strategy
- [27:06](https://hardwarepodcasts.com/podcast/product-startup/2017-04-25-050-creating-environmentally-friendly-athletic-apparel-tim-christian-of-oorr#t=1626) Kickstarter Campaign Dynamics and Early Bird Pricing
- [32:07](https://hardwarepodcasts.com/podcast/product-startup/2017-04-25-050-creating-environmentally-friendly-athletic-apparel-tim-christian-of-oorr#t=1927) Fulfillment, Inventory Planning, and E-commerce Strategy
- [38:32](https://hardwarepodcasts.com/podcast/product-startup/2017-04-25-050-creating-environmentally-friendly-athletic-apparel-tim-christian-of-oorr#t=2312) Purpose-Driven Business and Ad Espresso Split Testing

## Topics

- [Crowdfunding & preorders](https://hardwarepodcasts.com/topic/crowdfunding)
- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)

## Most relevant to

early-stage companies

## Mentioned

- OORR (company)
- Unified (company)
- Brand Snob (tool)
- Ad Espresso (tool)
- BackerKit (tool)
- Facebook (other)
- Twitter (other)
- LinkedIn (other)
- Mako Design + Invent (company)

## Related episodes from other shows

- [Allbirds: Tim Brown & Joey Zwillinger](https://hardwarepodcasts.com/podcast/how-i-built-this/2019-06-10-allbirds-tim-brown-joey-zwillinger) (How I Built This)
- [Outdoor Voices: Tyler Haney](https://hardwarepodcasts.com/podcast/how-i-built-this/2019-11-25-outdoor-voices-tyler-haney) (How I Built This)
- [Advice Line with Michael Preysman of Everlane](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-10-24-advice-line-with-michael-preysman-of-everlane) (How I Built This)
- [HIBT Lab! UNLESS Collective: Eric Liedtke](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-05-16-hibt-lab-unless-collective-eric-liedtke) (How I Built This)
- [Herschel Supply Co.: Jamie and Lyndon Cormack](https://hardwarepodcasts.com/podcast/how-i-built-this/2023-10-16-herschel-supply-co-jamie-and-lyndon-cormack) (How I Built This)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/product-startup/2017-04-25-050-creating-environmentally-friendly-athletic-apparel-tim-christian-of-oorr. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to Product Startup.