# 020: Creating Memorable Customer Experiences with Matt Ruedlinger of Triple R Marketing

- Show: [Product Startup](https://hardwarepodcasts.com/podcast/product-startup)
- Published: 2016-09-27
- Length: 53m
- Page: https://hardwarepodcasts.com/podcast/product-startup/2016-09-27-020-creating-memorable-customer-experiences-with-matt-ruedlinger-of-triple-r-mar
- Listen: http://theproductstartup.com/tps020-matt-ruedlinger-with-triple-r-marketing/

## Summary

Matt Ruedlinger, founder of Triple R Marketing, explains how his agency acquired Jones Caramels after the original owner retired, transforming a client gift program into a core product line. He details the operational shift from a local storefront to online sales and wholesale distribution, including a partnership with Lucky's Market. Ruedlinger also discusses his marketing philosophy, emphasizing community building on social media and using data analytics to segment audiences and drive engagement for both his agency and the caramel business.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/product-startup/2016-09-27-020-creating-memorable-customer-experiences-with-matt-ruedlinger-of-triple-r-mar#t=0) Introduction: Matt Ruedlinger and Triple R Marketing
- [4:28](https://hardwarepodcasts.com/podcast/product-startup/2016-09-27-020-creating-memorable-customer-experiences-with-matt-ruedlinger-of-triple-r-mar#t=268) Acquiring Jones Caramels and the Origin Story
- [10:51](https://hardwarepodcasts.com/podcast/product-startup/2016-09-27-020-creating-memorable-customer-experiences-with-matt-ruedlinger-of-triple-r-mar#t=651) Product Innovation: Wine-Infused Carmels and Scaling
- [16:31](https://hardwarepodcasts.com/podcast/product-startup/2016-09-27-020-creating-memorable-customer-experiences-with-matt-ruedlinger-of-triple-r-mar#t=991) Operations: Family Labor and Commercial Kitchen Logistics
- [20:03](https://hardwarepodcasts.com/podcast/product-startup/2016-09-27-020-creating-memorable-customer-experiences-with-matt-ruedlinger-of-triple-r-mar#t=1203) Social Media Strategy: Community Building vs. Promotion
- [28:06](https://hardwarepodcasts.com/podcast/product-startup/2016-09-27-020-creating-memorable-customer-experiences-with-matt-ruedlinger-of-triple-r-mar#t=1686) Facebook Advertising: Analytics, Segmentation, and Testing
- [38:29](https://hardwarepodcasts.com/podcast/product-startup/2016-09-27-020-creating-memorable-customer-experiences-with-matt-ruedlinger-of-triple-r-mar#t=2309) LinkedIn for B2B Networking and Lead Generation
- [45:41](https://hardwarepodcasts.com/podcast/product-startup/2016-09-27-020-creating-memorable-customer-experiences-with-matt-ruedlinger-of-triple-r-mar#t=2741) Founder Advice: Valuing Time and Outsourcing

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)

## Most relevant to

early-stage companies

## Mentioned

- Triple R Marketing (company)
- Jones Caramels (product)
- Lucky's Market (company)
- Facebook (tool)
- LinkedIn (tool)
- Twitter (tool)
- Mako Design + Invent (company)

## Related episodes from other shows

- [B2B Marketing Lessons from a B2C Company with Corey Smale](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-06-23-b2b-marketing-lessons-from-a-b2c-company-with-corey-smale) (Manufacturing Happy Hour)
- [#71 Building Content Creation Muscles - Behind Dream Pops’ Marketing with David Greenfeld (+ Nowhere Bakery)](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-12-02-71-building-content-creation-muscles-behind-dream-pops-marketing-with-david-gree) (The Startup CPG Podcast)
- [#266: Building an Organic Social Media Following with Lindzi Shanks, XO Marshmallow](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-09-15-266-building-an-organic-social-media-following-with-lindzi-shanks-xo-marshmallow) (The Startup CPG Podcast)
- [Advice Line with Bobbi Brown of Jones Road Beauty (September 2025)](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-08-13-advice-line-with-bobbi-brown-of-jones-road-beauty-september-2025) (How I Built This)
- [Advice Line with Peter Rahal of RXBAR](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-04-10-advice-line-with-peter-rahal-of-rxbar) (How I Built This)

## Citing this page

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