IDology #11 - Most common mistakes in product development
Rafał Piłat, co-founder of the industrial design studio Mindsailors, discusses common mistakes companies make during product development, emphasizing that 'hardware is hard' and requires realistic planning. He highlights errors such as skipping market research, over-engineering the first version (the 'curse of 2.0'), and underestimating the time and budget needed for prototyping and certification. Piłat also warns against assuming visual concepts are production-ready and stresses the importance of having a single decision-maker to avoid communication breakdowns.