# How to Know If Your New Product Idea is a Good One to Pursue

- Show: [Predictable Designs Podcast](https://hardwarepodcasts.com/podcast/predictable-designs-podcast)
- Published: 2022-06-28
- Length: 18m
- Episode: 35
- Page: https://hardwarepodcasts.com/podcast/predictable-designs-podcast/2022-06-28-how-to-know-if-your-new-product-idea-is-a-good-one-to-pursue

## Summary

John Teel, host of the Predictable Designs podcast and former Texas Instruments chip designer, outlines ten criteria for evaluating new hardware product ideas. He emphasizes the importance of targeting reachable niches, ensuring market validation through existing competition, and avoiding dominant players like Amazon or Apple. Teel also stresses the need for product differentiation, appropriate pricing strategies, and high profit margins to ensure scalability and sustainability for startups.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/predictable-designs-podcast/2022-06-28-how-to-know-if-your-new-product-idea-is-a-good-one-to-pursue#t=0) Introduction: Evaluating Hardware Product Ideas
- [0:22](https://hardwarepodcasts.com/podcast/predictable-designs-podcast/2022-06-28-how-to-know-if-your-new-product-idea-is-a-good-one-to-pursue#t=22) Market Reach and Competition Analysis

## Topics

- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)

## Most relevant to

founders before launch

## Mentioned

- Texas Instruments (company)
- Amazon (company)
- Apple (company)
- Microsoft (company)
- Netflix (product)
- Hardware Academy (other)

## Related episodes from other shows

- [S2E51 The Hardware Academy | John Teel](https://hardwarepodcasts.com/podcast/being-an-engineer/2021-12-03-s2e51-the-hardware-academy-john-teel) (Being an Engineer)
- [S2E01 How to Determine if an Idea is Worth Pursuing – Mechanical Engineering Professor at MIT | Alexander Slocum](https://hardwarepodcasts.com/podcast/being-an-engineer/2021-01-08-s2e01-how-to-determine-if-an-idea-is-worth-pursuing-mechanical-engineering-profe) (Being an Engineer)
- [108: Hardware Design Tips from Apple & Intel Leader](https://hardwarepodcasts.com/podcast/product-startup/2022-01-05-108-hardware-design-tips-from-apple-intel-leader) (Product Startup)
- [145: Expanding Your Startup Hardware Product Line](https://hardwarepodcasts.com/podcast/product-startup/2022-10-12-145-expanding-your-startup-hardware-product-line) (Product Startup)
- [216: 5 Key Tips For Starting Your Product Development Journey](https://hardwarepodcasts.com/podcast/product-startup/2024-03-11-216-5-key-tips-for-starting-your-product-development-journey) (Product Startup)

## Citing this page

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