# 361 - Men have skin too and love good packaging design! W/ Freddie Sheridan from YCODE

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2026-10-13
- Length: 38m
- Episode: 361
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2026-10-13-361-men-have-skin-too-and-love-good-packaging-design-w-freddie-sheridan-from-yco
- Listen: https://encase.substack.com/p/361-men-have-skin-too-and-love-good

## Summary

Freddie Sheridan, founder of YCODE, explains how his brand addresses the men's skincare gap by formulating products specifically for male skin biology, including 25% thicker skin and higher oil content. He details the design of the original matchbox-style packaging, which uses GF Smith paper and a glue dot, and the subsequent rebrand to a cleaner white aesthetic to avoid stereotypes. The episode highlights the Well Kept Advanced Eye Serum, noting its color-adaptive properties and the innovative 100% aluminum tube with a snap-off lid designed for sustainability and ease of use.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-10-13-361-men-have-skin-too-and-love-good-packaging-design-w-freddie-sheridan-from-yco#t=0) Introduction: Freddie Sheridan and YCODE
- [2:43](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-10-13-361-men-have-skin-too-and-love-good-packaging-design-w-freddie-sheridan-from-yco#t=163) YCODE Origin and Men's Skin Biology
- [10:18](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-10-13-361-men-have-skin-too-and-love-good-packaging-design-w-freddie-sheridan-from-yco#t=618) Original Matchbox Packaging Design
- [18:16](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-10-13-361-men-have-skin-too-and-love-good-packaging-design-w-freddie-sheridan-from-yco#t=1096) Rebranding to Clean White Aesthetic
- [26:34](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-10-13-361-men-have-skin-too-and-love-good-packaging-design-w-freddie-sheridan-from-yco#t=1594) Aluminum Tube and Product Application
- [36:13](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-10-13-361-men-have-skin-too-and-love-good-packaging-design-w-freddie-sheridan-from-yco#t=2173) Distribution and Availability

## Topics

- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)

## Most relevant to

early-stage companies

## Mentioned

- YCODE (company)
- Well Kept Advanced Eye Serum (product)
- GF Smith (company)
- Nordstrom (company)
- Uncreate.com (company)
- Amazon (company)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/people-of-packaging/2026-10-13-361-men-have-skin-too-and-love-good-packaging-design-w-freddie-sheridan-from-yco. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to People of Packaging.