# 356 - A very bubbly interview with fellow CSU Ram and Bom Dia founder, Kevin Selvy

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2026-08-17
- Length: 37m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2026-08-17-356-a-very-bubbly-interview-with-fellow-csu-ram-and-bom-dia-founder-kevin-selvy
- Listen: https://encase.substack.com/p/356-a-very-bubbly-interview-with

## Summary

Kevin Selvy, Founder and CEO of Bôm Dia, explains the 3.5-year journey of exporting the first canned Brazilian sparkling wine to North America. He details the engineering challenges of matching carbonation levels between glass bottles and aluminum cans to ensure identical taste, and the decision to use direct screen printing on glass to avoid label damage during ocean freight. Selvy also discusses the logistical nightmare of navigating complex US alcohol distribution laws and a surprise 50% import tariff that hit while their first shipment was at sea.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-08-17-356-a-very-bubbly-interview-with-fellow-csu-ram-and-bom-dia-founder-kevin-selvy#t=0) Introduction and Kevin Selvy's Background
- [10:31](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-08-17-356-a-very-bubbly-interview-with-fellow-csu-ram-and-bom-dia-founder-kevin-selvy#t=631) Engineering Carbonation for Bottles and Cans
- [18:36](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-08-17-356-a-very-bubbly-interview-with-fellow-csu-ram-and-bom-dia-founder-kevin-selvy#t=1116) Packaging Strategy: Screen Printing vs. Labels
- [19:48](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-08-17-356-a-very-bubbly-interview-with-fellow-csu-ram-and-bom-dia-founder-kevin-selvy#t=1188) Brand Design and Creative Details
- [27:13](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-08-17-356-a-very-bubbly-interview-with-fellow-csu-ram-and-bom-dia-founder-kevin-selvy#t=1633) Distribution Challenges and Tariffs

## Topics

- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Logistics & fulfilment](https://hardwarepodcasts.com/topic/logistics-and-fulfillment)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)

## Most relevant to

early-stage companies

## Mentioned

- Bôm Dia (product)
- Moxie Soza (company)
- Wine Enthusiast (company)

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- [Founder Feature: Single Origin Soy Sauce and Award Winning Branding with Christine Liu and Clarissa Wei of HEYDOH](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-06-05-founder-feature-single-origin-soy-sauce-and-award-winning-branding-with-christin) (The Startup CPG Podcast)
- [Spindrift: Bill Creelman](https://hardwarepodcasts.com/podcast/how-i-built-this/2020-01-13-spindrift-bill-creelman) (How I Built This)
- [#113 Brewing Crooked Owl Hard Tepache with Founders Cam & Dave Bailey](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2023-11-07-113-brewing-crooked-owl-hard-tepache-with-founders-cam-dave-bailey) (The Startup CPG Podcast)
- [Looking on the Starryside with co-founders Liz Seelye & Erin Fasano](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-04-12-looking-on-the-starryside-with-co-founders-liz-seelye-erin-fasano) (The Startup CPG Podcast)

## Citing this page

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