# 352 - Are you ready to see the next revolution in packaging testing?!? Ankit Dhawan from Blue-Pill.ai

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2026-06-22
- Length: 36m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2026-06-22-352-are-you-ready-to-see-the-next-revolution-in-packaging-testing-ankit-dhawan-f
- Listen: https://encase.substack.com/p/352-are-you-ready-to-see-the-next

## Summary

Ankit Dhawan, founder of Bluepill.ai, explains how his software uses AI-driven digital twins to simulate consumer behavior for packaging testing, reducing costs from $15,000–$25,000 and weeks of time to under ten minutes. During a live demo, Dhawan analyzes Miss Essie’s BBQ Sauce packaging against competitors like Sweet Baby Ray’s and Stubbs, identifying strengths like practical dispensers and weaknesses like pale illustrations. The discussion highlights the software’s ability to provide objective, data-driven insights on shelf performance and claim effectiveness, addressing the high cost and slow iteration of traditional market research.

## Chapters

- [0:01](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-06-22-352-are-you-ready-to-see-the-next-revolution-in-packaging-testing-ankit-dhawan-f#t=1) Introduction: Ankit Dhawan and Bluepill.ai
- [2:07](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-06-22-352-are-you-ready-to-see-the-next-revolution-in-packaging-testing-ankit-dhawan-f#t=127) Background: Dhawan’s journey from Amazon to AI
- [7:36](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-06-22-352-are-you-ready-to-see-the-next-revolution-in-packaging-testing-ankit-dhawan-f#t=456) Personal Anecdote: Delhi Airport shouting match
- [10:26](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-06-22-352-are-you-ready-to-see-the-next-revolution-in-packaging-testing-ankit-dhawan-f#t=626) Live Demo: Bluepill.ai interface and Matrix Motivation
- [12:00](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-06-22-352-are-you-ready-to-see-the-next-revolution-in-packaging-testing-ankit-dhawan-f#t=720) Miss Essie’s Shelf Test: Setup and Competitor Analysis
- [15:06](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-06-22-352-are-you-ready-to-see-the-next-revolution-in-packaging-testing-ankit-dhawan-f#t=906) Methodology: Building Digital Twins and Micro-Personas
- [17:35](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-06-22-352-are-you-ready-to-see-the-next-revolution-in-packaging-testing-ankit-dhawan-f#t=1055) Cost and Time Comparison: AI vs. Traditional Testing
- [23:31](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-06-22-352-are-you-ready-to-see-the-next-revolution-in-packaging-testing-ankit-dhawan-f#t=1411) Commercial Model: Subscription Pricing and Iteration
- [27:08](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-06-22-352-are-you-ready-to-see-the-next-revolution-in-packaging-testing-ankit-dhawan-f#t=1628) Security: Data Privacy and Competitor Leakage
- [28:31](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-06-22-352-are-you-ready-to-see-the-next-revolution-in-packaging-testing-ankit-dhawan-f#t=1711) Results: Miss Essie’s Packaging Analysis and Recommendations

## Topics

- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Validation & product-market fit](https://hardwarepodcasts.com/topic/validation-and-product-market-fit)
- [Security & privacy](https://hardwarepodcasts.com/topic/security-and-privacy)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)

## Most relevant to

early-stage companies

## Mentioned

- Bluepill.ai (company)
- Miss Essie’s BBQ Sauce (product)
- Sweet Baby Ray’s (product)
- Stubbs (product)
- Amazon (company)
- Cornell (other)

## Related episodes from other shows

- [177: Package Design Tips for New Hardware Products](https://hardwarepodcasts.com/podcast/product-startup/2023-05-25-177-package-design-tips-for-new-hardware-products) (Product Startup)
- [#197 - AI for CPG 101 with Chris Szigeti](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-05-21-197-ai-for-cpg-101-with-chris-szigeti) (The Startup CPG Podcast)
- [Software Validation and Testing in IoT | Doppelio's Gaurav Johri | Internet of Things Podcast](https://hardwarepodcasts.com/podcast/iot-for-all-podcast/2025-09-16-software-validation-and-testing-in-iot-doppelios-gaurav-johri-internet-of-things) (IoT For All Podcast)
- [230: Product Packaging Advice for Your New Hardware Invention](https://hardwarepodcasts.com/podcast/product-startup/2024-06-14-230-product-packaging-advice-for-your-new-hardware-invention) (Product Startup)
- [3 Steps to Refining Your Brand Through Testing](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-04-26-3-steps-to-refining-your-brand-through-testing) (The Startup CPG Podcast)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/people-of-packaging/2026-06-22-352-are-you-ready-to-see-the-next-revolution-in-packaging-testing-ankit-dhawan-f. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to People of Packaging.