# 346 - Sistine Spritz packaging aesthetic is unreal! w/ founder Kate McLamb and Lauren Alexander

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2026-04-28
- Length: 28m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2026-04-28-346-sistine-spritz-packaging-aesthetic-is-unreal-w-founder-kate-mclamb-and-laure
- Listen: https://encase.substack.com/p/346-sistine-spritz-packaging-aesthetic

## Summary

Kate McLamb and Lauren Alexander, co-founders of Sistine Spritz, explain how they built a beverage brand by treating it like a fashion house, prioritizing brand aesthetics and community before finalizing the liquid formula. They discuss the design of their 750ml champagne bottle with a hand-applied blue wax seal and the technical challenges of transitioning to a 222ml slim can while maintaining their 'sexy' brand identity. The founders detail how they achieved the drink's natural ruby-red color using beets and carrots to match their computer-generated ideal, and describe their strategy of launching through intimate events and LA retail partnerships rather than traditional alcohol distribution.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-04-28-346-sistine-spritz-packaging-aesthetic-is-unreal-w-founder-kate-mclamb-and-laure#t=0) Introduction: Kate McLamb and Lauren Alexander of Sistine Spritz
- [2:55](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-04-28-346-sistine-spritz-packaging-aesthetic-is-unreal-w-founder-kate-mclamb-and-laure#t=175) Founders' Backgrounds: Lauren's Apparel Design and Kate's Video Production
- [9:39](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-04-28-346-sistine-spritz-packaging-aesthetic-is-unreal-w-founder-kate-mclamb-and-laure#t=579) Building the Brand World: Mood Boards, Playlists, and Blocking Projects
- [15:24](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-04-28-346-sistine-spritz-packaging-aesthetic-is-unreal-w-founder-kate-mclamb-and-laure#t=924) Packaging Design: 750ml Champagne Bottle and Hand-Applied Blue Wax Seal
- [18:43](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-04-28-346-sistine-spritz-packaging-aesthetic-is-unreal-w-founder-kate-mclamb-and-laure#t=1123) The Can Challenge: 222ml Slim Can Design and Wraparound Labels
- [23:14](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-04-28-346-sistine-spritz-packaging-aesthetic-is-unreal-w-founder-kate-mclamb-and-laure#t=1394) Distribution Strategy: LA Retail, Stanley's Wet Goods, and Restaurant Partnerships

## Topics

- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Retail, wholesale & distribution](https://hardwarepodcasts.com/topic/retail-and-distribution)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)

## Most relevant to

early-stage companies

## Mentioned

- Sistine Spritz (product)
- Blocking Projects (company)
- Stanley's Wet Goods (company)
- LNA (company)
- Wine Society (product)

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- [Poppilu's Founder Melanie Kahn Is As Bold As Her Lemonade](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-02-01-poppilus-founder-melanie-kahn-is-as-bold-as-her-lemonade) (The Startup CPG Podcast)
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- [Founder Feature: Spencer Hoddeson, Gay Water](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-06-07-founder-feature-spencer-hoddeson-gay-water) (The Startup CPG Podcast)
- [Building a Clean-Label Tart Cherry Beverage with No Natural Flavors and No Added Sugar in the Midst of a Booming Ingredient Trend](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-07-10-building-a-clean-label-tart-cherry-beverage-with-no-natural-flavors-and-no-added) (The Startup CPG Podcast)

## Citing this page

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