# 340 - Perro Verde Mezcal Packaging is muy interesante! Special bi-lingual episode

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2026-02-18
- Length: 37m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2026-02-18-340-perro-verde-mezcal-packaging-is-muy-interesante-special-bi-lingual-episode
- Listen: https://encase.substack.com/p/340-perro-verde-mezcal-packaging

## Summary

Juan Santiago Rodriguez and Mariana Carvajal, founders of Perro Verde Mezcal, discuss their journey from CPG and high fashion backgrounds to launching a luxury spirit brand rooted in a 120-year-old Oaxacan family legacy. They explain how they bridge the gap between rustic traditional distillation and premium product quality, emphasizing a design philosophy that avoids compromise on sustainability or aesthetics. The episode highlights their specific packaging innovations, including 3D-printed branding on glass, raw wood stoppers, and rigid board boxes, all produced entirely in Mexico to support local supply chains and reduce environmental impact.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-02-18-340-perro-verde-mezcal-packaging-is-muy-interesante-special-bi-lingual-episode#t=0) Introduction: Evelio Mattos, Juan Santiago Rodriguez and Mariana Carvajal
- [2:19](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-02-18-340-perro-verde-mezcal-packaging-is-muy-interesante-special-bi-lingual-episode#t=139) Founders' Backgrounds: CPG, Fashion, and Meeting in Wichita
- [8:02](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-02-18-340-perro-verde-mezcal-packaging-is-muy-interesante-special-bi-lingual-episode#t=482) The Origin Story: Don Porfidio Chagoya and 120-Year Legacy
- [13:50](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-02-18-340-perro-verde-mezcal-packaging-is-muy-interesante-special-bi-lingual-episode#t=830) Rustic Tradition vs. Pristine Production Process
- [19:03](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-02-18-340-perro-verde-mezcal-packaging-is-muy-interesante-special-bi-lingual-episode#t=1143) Packaging Breakdown: Box, Magnetic Closure, and Recyclability
- [22:31](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-02-18-340-perro-verde-mezcal-packaging-is-muy-interesante-special-bi-lingual-episode#t=1351) Innovative Glass: 3D-Printed Branding and Wood Stoppers
- [24:58](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-02-18-340-perro-verde-mezcal-packaging-is-muy-interesante-special-bi-lingual-episode#t=1498) Naming Strategy: The Meaning of 'Perro Verde' and Rarity
- [29:36](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-02-18-340-perro-verde-mezcal-packaging-is-muy-interesante-special-bi-lingual-episode#t=1776) Supply Chain Challenges: Short-Circuit Production in Mexico

## Topics

- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

early-stage companies

## Mentioned

- Perro Verde Mezcal (product)
- Televisa (company)
- ReserveBar (product)
- Total Wine (company)
- Don Porfidio Chagoya (other)
- Juan Santiago Rodriguez (other)
- Mariana Carvajal (other)
- Evelio Mattos (other)

## Related episodes from other shows

- [Vervet's Canned Craft Cocktails are Harnessing the Cultural Wealth of California](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2021-05-10-vervets-canned-craft-cocktails-are-harnessing-the-cultural-wealth-of-california) (The Startup CPG Podcast)
- [Founder Feature: Maria of The Purple Drop](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-04-24-founder-feature-maria-of-the-purple-drop) (The Startup CPG Podcast)
- [#203 - Packaging Your Brand 101: Jamie Valenti-Jordan and Andy Kurtts](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-07-01-203-packaging-your-brand-101-jamie-valenti-jordan-and-andy-kurtts) (The Startup CPG Podcast)
- [Guayakí Yerba Mate: David Karr and Chris Mann](https://hardwarepodcasts.com/podcast/how-i-built-this/2022-11-28-guayaki-yerba-mate-david-karr-and-chris-mann) (How I Built This)
- [Founder Feature: Joe Cassinelli of El Nacho](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-10-02-founder-feature-joe-cassinelli-of-el-nacho) (The Startup CPG Podcast)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/people-of-packaging/2026-02-18-340-perro-verde-mezcal-packaging-is-muy-interesante-special-bi-lingual-episode. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to People of Packaging.