# 337 - Rooting yourself in truth - part 1 of Sales Exegesis

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2026-01-19
- Length: 17m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2026-01-19-337-rooting-yourself-in-truth-part-1-of-sales-exegesis
- Listen: https://encase.substack.com/p/337-rooting-yourself-in-truth-part

## Summary

Adam Peek, founder of Label King and author of 'Sales Exegesis: A Pastor’s Journey into Packaging Sales,' explains his philosophy of rooting sales in objective truth rather than emotional fear. He contrasts 'eisegesis' (subjective assumptions like 'they won't talk to me') with 'exegesis' (gathering observable data about prospects), arguing that this approach restores dignity and integrity to the profession. Peek details a practical process for documenting factual company data to build a solid foundation for sales strategies, drawing on his background as a pastor and his career at companies like Peak Packaging Solutions.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-01-19-337-rooting-yourself-in-truth-part-1-of-sales-exegesis#t=0) Introduction: Adam Peek and the Dignity of Sales

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)

## Most relevant to

early-stage companies

## Mentioned

- Sales Exegesis: A Pastor’s Journey into Packaging Sales (product)
- Label King (company)
- Peak Packaging Solutions (company)
- Sandler Training (other)
- Amazon (other)
- Colorado State University (other)

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- [Timeless Sales Principals and Fundamentals w/ Mike Weinberg](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-04-13-timeless-sales-principals-and-fundamentals-w-mike-weinberg) (The Manufacturing Executive)
- [S6E42 Ramzi Marjaba | From Idea to Approval: Persuasion for Engineers](https://hardwarepodcasts.com/podcast/being-an-engineer/2025-10-17-s6e42-ramzi-marjaba-from-idea-to-approval-persuasion-for-engineers) (Being an Engineer)
- [Ramzi Marjaba | Sales Engineering & Using Story to Communicate Impact](https://hardwarepodcasts.com/podcast/being-an-engineer/2022-11-04-ramzi-marjaba-sales-engineering-using-story-to-communicate-impact) (Being an Engineer)
- [Sweetwater: Chuck Surack. How a Customer Service Strategy Built a Billion Dollar Online Pro Audio and Music Company.](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-07-27-sweetwater-chuck-surack-how-a-customer-service-strategy-built-a-billion-dollar-o) (How I Built This)
- [S6E10 Clint Biggs | Sales Engineering, Relationships, & Earning Potential](https://hardwarepodcasts.com/podcast/being-an-engineer/2025-03-07-s6e10-clint-biggs-sales-engineering-relationships-earning-potential) (Being an Engineer)

## Citing this page

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