# 335 - How Wims! packaging helps people to snap, squeeze, and stir their way to health and joy

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2026-01-06
- Length: 28m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2026-01-06-335-how-wims-packaging-helps-people-to-snap-squeeze-and-stir-their-way-to-health
- Listen: https://encase.substack.com/p/335-how-wims-packaging-helps-people

## Summary

Lauren Miller, co-founder of Wims!, explains how the company pivoted from industrial hemp farming to creating portable, low-dose THC beverage concentrates. She details the development of their unique 'Snap, Squeeze, Stir' packet, a co-developed packaging solution designed for discretion and ease of use in social settings. Miller discusses the product's role in the 'Dry January' trend, the regulatory landscape for hemp-derived THC, and their direct-to-consumer sales model.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-01-06-335-how-wims-packaging-helps-people-to-snap-squeeze-and-stir-their-way-to-health#t=0) Introduction and Wims! Origins
- [2:13](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-01-06-335-how-wims-packaging-helps-people-to-snap-squeeze-and-stir-their-way-to-health#t=133) From Hemp Farming to THC Beverages
- [10:51](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-01-06-335-how-wims-packaging-helps-people-to-snap-squeeze-and-stir-their-way-to-health#t=651) The 'Snap, Squeeze, Stir' Packaging Innovation
- [18:32](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-01-06-335-how-wims-packaging-helps-people-to-snap-squeeze-and-stir-their-way-to-health#t=1112) Co-Development with Manufacturing Partners
- [22:14](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-01-06-335-how-wims-packaging-helps-people-to-snap-squeeze-and-stir-their-way-to-health#t=1334) Regulatory Challenges and Shipping
- [24:19](https://hardwarepodcasts.com/podcast/people-of-packaging/2026-01-06-335-how-wims-packaging-helps-people-to-snap-squeeze-and-stir-their-way-to-health#t=1459) Dry January Calendar and Pricing

## Topics

- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Policy, trade & tariffs](https://hardwarepodcasts.com/topic/policy-trade-and-tariffs)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)

## Most relevant to

early-stage companies

## Mentioned

- Wims! (product)
- Purell (product)
- Whoop (product)
- Weenus Lube (product)
- wims.world (other)

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- [#55 Nationally Launching the Reimagination of Jam with Chia Smash](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-08-02-55-nationally-launching-the-reimagination-of-jam-with-chia-smash) (The Startup CPG Podcast)
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- [Founder Feature: Sahithya Wintrich of Chutni Punch](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-11-08-founder-feature-sahithya-wintrich-of-chutni-punch) (The Startup CPG Podcast)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/people-of-packaging/2026-01-06-335-how-wims-packaging-helps-people-to-snap-squeeze-and-stir-their-way-to-health. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to People of Packaging.