# 334 - Sabrina Clebnik is pioneering an incredible cannabis brand in Clebby's and the packaging is exquisite!

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2025-12-23
- Length: 49m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2025-12-23-334-sabrina-clebnik-is-pioneering-an-incredible-cannabis-brand-in-clebbys-and-th
- Listen: https://encase.substack.com/p/334-sabrina-clebnik-is-pioneering

## Summary

Sabrina Clebnik, CEO and founder of Clebby's, explains how she solved the shelf-life and predictability issues of cannabis edibles by creating a baking kit that separates the non-infused mix from the infused vegetable oil. She details the design of her custom square glass bottles and corrugated shipping boxes, which feature a custom insert to survive shipping, and discusses her strategy of over-compliance and consumer education via QR codes and a dosage calculator. Clebnik describes her 'modern retro' branding inspired by 1950s diners and her decision to launch in the hemp market to bypass stricter marijuana regulations while maintaining high safety standards.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/people-of-packaging/2025-12-23-334-sabrina-clebnik-is-pioneering-an-incredible-cannabis-brand-in-clebbys-and-th#t=0) Introduction: Sabrina Clebnik and Clebby's Origin Story
- [5:42](https://hardwarepodcasts.com/podcast/people-of-packaging/2025-12-23-334-sabrina-clebnik-is-pioneering-an-incredible-cannabis-brand-in-clebbys-and-th#t=342) The Problem with Homemade Cannabis Edibles
- [10:06](https://hardwarepodcasts.com/podcast/people-of-packaging/2025-12-23-334-sabrina-clebnik-is-pioneering-an-incredible-cannabis-brand-in-clebbys-and-th#t=606) The Kit Strategy: Separating Mix and Infused Oil
- [14:23](https://hardwarepodcasts.com/podcast/people-of-packaging/2025-12-23-334-sabrina-clebnik-is-pioneering-an-incredible-cannabis-brand-in-clebbys-and-th#t=863) Navigating Dosage Regulations and Tincture Classifications
- [21:15](https://hardwarepodcasts.com/podcast/people-of-packaging/2025-12-23-334-sabrina-clebnik-is-pioneering-an-incredible-cannabis-brand-in-clebbys-and-th#t=1275) Custom Packaging Design: Square Bottles and Compliance
- [27:13](https://hardwarepodcasts.com/podcast/people-of-packaging/2025-12-23-334-sabrina-clebnik-is-pioneering-an-incredible-cannabis-brand-in-clebbys-and-th#t=1633) Shipping Solutions: Custom Inserts and USPS Kick Test
- [34:59](https://hardwarepodcasts.com/podcast/people-of-packaging/2025-12-23-334-sabrina-clebnik-is-pioneering-an-incredible-cannabis-brand-in-clebbys-and-th#t=2099) Compliance Strategy and Hemp Market Expansion
- [39:54](https://hardwarepodcasts.com/podcast/people-of-packaging/2025-12-23-334-sabrina-clebnik-is-pioneering-an-incredible-cannabis-brand-in-clebbys-and-th#t=2394) Modern Retro Branding and Box Design

## Topics

- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Certification & compliance](https://hardwarepodcasts.com/topic/certification-and-compliance)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)

## Most relevant to

early-stage companies

## Mentioned

- Clebby's (product)
- CDP North (company)
- Graza (product)

## Related episodes from other shows

- [Robots and Regulations: Transforming the Cannabis Industry](https://hardwarepodcasts.com/podcast/the-robot-report-podcast/2025-09-05-robots-and-regulations-transforming-the-cannabis-industry) (The Robot Report Podcast)
- [#203 - Packaging Your Brand 101: Jamie Valenti-Jordan and Andy Kurtts](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-07-01-203-packaging-your-brand-101-jamie-valenti-jordan-and-andy-kurtts) (The Startup CPG Podcast)
- [Founder Feature: Haylee Jordan and Tom Eddleston of FABRIC](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-10-17-founder-feature-haylee-jordan-and-tom-eddleston-of-fabric) (The Startup CPG Podcast)
- [Founder Feature: Keya Wingfield of Keya's Snacks](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-03-13-founder-feature-keya-wingfield-of-keyas-snacks) (The Startup CPG Podcast)
- [#113 Brewing Crooked Owl Hard Tepache with Founders Cam & Dave Bailey](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2023-11-07-113-brewing-crooked-owl-hard-tepache-with-founders-cam-dave-bailey) (The Startup CPG Podcast)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/people-of-packaging/2025-12-23-334-sabrina-clebnik-is-pioneering-an-incredible-cannabis-brand-in-clebbys-and-th. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to People of Packaging.