# 333 - The Chasm is Real: Dragging Packaging into the 21st Century with Jamie Lo from Laibl

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2025-12-18
- Length: 31m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2025-12-18-333-the-chasm-is-real-dragging-packaging-into-the-21st-century-with-jamie-lo-fro
- Listen: https://encase.substack.com/p/333-the-chasm-is-real-dragging-packaging

## Summary

Jamie Lo, co-founder and CEO of Laibl, explains how his platform uses AI to bridge the 'chasm' between legacy packaging suppliers and modern brands by automating sourcing and matching. He details the platform's 'Outcome as a Service' model, where suppliers pay commissions only upon successful transactions, incentivizing quality and responsiveness. The episode highlights how Laibl’s concierge agent vets over 4,000 North American suppliers to help brands find diverse, value-aligned partners quickly, addressing the inefficiencies of traditional RFPs and trade show networking.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/people-of-packaging/2025-12-18-333-the-chasm-is-real-dragging-packaging-into-the-21st-century-with-jamie-lo-fro#t=0) Introduction: Jamie Lo and Laibl's Mission
- [3:58](https://hardwarepodcasts.com/podcast/people-of-packaging/2025-12-18-333-the-chasm-is-real-dragging-packaging-into-the-21st-century-with-jamie-lo-fro#t=238) Jamie Lo's Background: From Beauty Industry to Software
- [9:26](https://hardwarepodcasts.com/podcast/people-of-packaging/2025-12-18-333-the-chasm-is-real-dragging-packaging-into-the-21st-century-with-jamie-lo-fro#t=566) The Chasm: Legacy Suppliers vs. Modern Buyer Expectations
- [13:49](https://hardwarepodcasts.com/podcast/people-of-packaging/2025-12-18-333-the-chasm-is-real-dragging-packaging-into-the-21st-century-with-jamie-lo-fro#t=829) Live Demo: Laibl's AI Sourcing Concierge
- [19:52](https://hardwarepodcasts.com/podcast/people-of-packaging/2025-12-18-333-the-chasm-is-real-dragging-packaging-into-the-21st-century-with-jamie-lo-fro#t=1192) Supplier Verification and the Outcome as a Service Model
- [26:26](https://hardwarepodcasts.com/podcast/people-of-packaging/2025-12-18-333-the-chasm-is-real-dragging-packaging-into-the-21st-century-with-jamie-lo-fro#t=1586) Critique of Traditional RFPs and Waste of Time

## Topics

- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)

## Most relevant to

early-stage companies

## Mentioned

- Laibl (company)
- Textars (company)
- Unilever (company)
- Replon (company)
- L'Oreal (company)
- Label King (company)

## Related episodes from other shows

- [Matchmaking Supply and Demand for Parts Manufacturing w/ Markus Seibold](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-10-15-matchmaking-supply-and-demand-for-parts-manufacturing-w-markus-seibold) (The Manufacturing Executive)
- [Cofactr CEO & Co-founder Matthew Haber on EMS@C-Level 2023](https://hardwarepodcasts.com/podcast/ems-c-level/2023-02-20-cofactr-ceo-co-founder-matthew-haber-on-ems-c-level-2023) (EMS@C-LEVEL)
- [From Quotes To Confidence: How Luminovo Is Rewiring EMS Collaboration, Founder Sebastian Schaal](https://hardwarepodcasts.com/podcast/ems-c-level/2026-03-31-from-quotes-to-confidence-how-luminovo-is-rewiring-ems-collaboration-founder-seb) (EMS@C-LEVEL)
- [The Amazon of Additive Manufacturing with Markus Seibold of MakerVerse](https://hardwarepodcasts.com/podcast/additive-snack/2024-10-22-the-amazon-of-additive-manufacturing-with-markus-seibold-of-makerverse) (Additive Snack)
- [Context, Tools, and Trust:Missing Ingredients in Many AI Strategies, with Luminovo's Timon Ruban](https://hardwarepodcasts.com/podcast/ems-c-level/2025-04-30-context-tools-and-trust-missing-ingredients-in-many-ai-strategies-with-luminovos) (EMS@C-LEVEL)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/people-of-packaging/2025-12-18-333-the-chasm-is-real-dragging-packaging-into-the-21st-century-with-jamie-lo-fro. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to People of Packaging.