# 331 - I wrote a book and it's out TODAY!

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2025-12-05
- Length: 12m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2025-12-05-331-i-wrote-a-book-and-its-out-today
- Listen: https://encase.substack.com/p/331-i-wrote-a-book-and-its-out-today

## Summary

Adam Peek, founder of Label King, discusses the release of his new book, 'Sales Exegesis: A Pastor’s Journey into Packaging Sales,' detailing the unique process of writing it. He explains how he leveraged 14 years of LinkedIn content and voice memos from his commute to train an AI ghostwriter, allowing him to structure his thoughts without extensive typing. Peek outlines his core philosophy of building sales strategies on observable, objective truth rather than hype, drawing parallels between his past as a pastor and modern sales techniques.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/people-of-packaging/2025-12-05-331-i-wrote-a-book-and-its-out-today#t=0) Introduction and Book Overview

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)

## Most relevant to

companies scaling up

## Mentioned

- Label King (company)
- Sales Exegesis: A Pastor’s Journey into Packaging Sales (product)
- Amazon (company)
- Kindle Direct Publishing (company)
- LinkedIn (company)
- Vanilla Ice (other)
- DMX (other)

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- [Jeff Gothelf | Forever Employable: How to Stop Looking for Work and Let Your Next Job Find You](https://hardwarepodcasts.com/podcast/being-an-engineer/2022-07-08-jeff-gothelf-forever-employable-how-to-stop-looking-for-work-and-let-your-next-j) (Being an Engineer)
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## Citing this page

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