# 322 - You can print WHAT with corrugated packaging now?!? Kerry Sanders from EFI

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2025-08-20
- Length: 25m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2025-08-20-322-you-can-print-what-with-corrugated-packaging-now-kerry-sanders-from-efi
- Listen: https://encase.substack.com/p/322-you-can-print-what-with-corrugated

## Summary

Kerry Sanders, Digital Press Guru at EFI, joins Adam Peek to discuss the collaboration between EFI and Packsize that combines digital printing with right-sized packaging. They detail how the EFI Nozomi press enables on-demand, variable data printing on corrugated boxes in minutes, eliminating the need for pre-made plates and reducing waste. The conversation highlights the concept of 'On-Box Advertising' (OBA), where packaging becomes a dynamic marketing asset for brands and retailers, and explores applications for CPG repacking and e-commerce fulfillment.

## Chapters

- [0:01](https://hardwarepodcasts.com/podcast/people-of-packaging/2025-08-20-322-you-can-print-what-with-corrugated-packaging-now-kerry-sanders-from-efi#t=1) Introduction and Guest Background
- [4:51](https://hardwarepodcasts.com/podcast/people-of-packaging/2025-08-20-322-you-can-print-what-with-corrugated-packaging-now-kerry-sanders-from-efi#t=291) The EFI Nozomi and Packsize Partnership
- [6:51](https://hardwarepodcasts.com/podcast/people-of-packaging/2025-08-20-322-you-can-print-what-with-corrugated-packaging-now-kerry-sanders-from-efi#t=411) Live Demo and Speed of Production
- [12:50](https://hardwarepodcasts.com/podcast/people-of-packaging/2025-08-20-322-you-can-print-what-with-corrugated-packaging-now-kerry-sanders-from-efi#t=770) Smart Scaling and Variable Data Printing
- [15:21](https://hardwarepodcasts.com/podcast/people-of-packaging/2025-08-20-322-you-can-print-what-with-corrugated-packaging-now-kerry-sanders-from-efi#t=921) On-Box Advertising (OBA) and Marketing Value
- [20:22](https://hardwarepodcasts.com/podcast/people-of-packaging/2025-08-20-322-you-can-print-what-with-corrugated-packaging-now-kerry-sanders-from-efi#t=1222) Future Roadmap and CPG Repacking Applications

## Topics

- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)

## Most relevant to

large enterprises

## Mentioned

- EFI (company)
- Packsize (company)
- EFI Nozomi (product)
- Fiery (tool)
- Specright (company)

## Related episodes from other shows

- [#89 Packaging Design and Printing 101 with Kirk & Kurtts](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2023-05-02-89-packaging-design-and-printing-101-with-kirk-kurtts) (The Startup CPG Podcast)
- [#203 - Packaging Your Brand 101: Jamie Valenti-Jordan and Andy Kurtts](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-07-01-203-packaging-your-brand-101-jamie-valenti-jordan-and-andy-kurtts) (The Startup CPG Podcast)
- [BONUS - iNEMI VP of Technical & Project Operations Grace O'Malley at APEX 2023 - EMSNOW & SCOOP On Location](https://hardwarepodcasts.com/podcast/ems-c-level/2023-02-09-bonus-inemi-vp-of-technical-project-operations-grace-omalley-at-apex-2023-emsnow) (EMS@C-LEVEL)
- [8: Packaging](https://hardwarepodcasts.com/podcast/thoroughly-considered/2016-01-28-8-packaging) (Thoroughly Considered)
- [Adapting to New Manufacturing Technology w/ Matthew Wright](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-04-18-adapting-to-new-manufacturing-technology-w-matthew-wright) (The Manufacturing Executive)

## Citing this page

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