# 321 - REPENT! The Label King, Robert Parker, is here!

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2025-08-11
- Length: 27m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2025-08-11-321-repent-the-label-king-robert-parker-is-here
- Listen: https://encase.substack.com/p/321-repent-the-label-king-robert

## Summary

Robert Parker, founder of Label King, joins host Adam Peek to discuss the launch of Label King SLC, a new Salt Lake City location leveraging Parker's 23 years of experience in label printing. Parker details his journey from a salesperson at Kent Lansford (now Veritex) to starting his own business with a Webtron 650 press and hundreds of cutting dies, emphasizing the importance of consistency, team building, and vendor partnerships. The episode highlights the operational transition from a small 1,500 sq ft space to a larger facility, focusing on how established best practices and a strong culture of employee growth support their expansion into the Utah market.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/people-of-packaging/2025-08-11-321-repent-the-label-king-robert-parker-is-here#t=0) Introduction: Label King SLC and Robert Parker
- [2:16](https://hardwarepodcasts.com/podcast/people-of-packaging/2025-08-11-321-repent-the-label-king-robert-parker-is-here#t=136) Robert Parker's Origin Story: From Sales to Entrepreneurship
- [6:12](https://hardwarepodcasts.com/podcast/people-of-packaging/2025-08-11-321-repent-the-label-king-robert-parker-is-here#t=372) The Leap of Faith: Education, Equipment, and Early Challenges
- [12:51](https://hardwarepodcasts.com/podcast/people-of-packaging/2025-08-11-321-repent-the-label-king-robert-parker-is-here#t=771) Building Culture: Employee Growth, Vendor Relationships, and Consistency
- [21:02](https://hardwarepodcasts.com/podcast/people-of-packaging/2025-08-11-321-repent-the-label-king-robert-parker-is-here#t=1262) Label King SLC Launch Strategy and Grand Opening Invitation

## Topics

- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)

## Most relevant to

companies scaling up

## Mentioned

- Label King (company)
- Label King SLC (company)
- Robert Parker (other)
- Adam Peek (other)
- Kent Lansford (company)
- Veritex (company)
- Group One (company)
- Webtron 650 (product)
- Fullerton Junior College (other)
- TLMI (other)
- Zebra (company)
- LabelKing.com (other)

## Related episodes from other shows

- [180: Made in Missouri, Live from the 2024 Midwest Manufacturers Trade Show & Conference](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-04-09-180-made-in-missouri-live-from-the-2024-midwest-manufacturers-trade-show-confere) (Manufacturing Happy Hour)
- [Advice Line with Neil Blumenthal of Warby Parker](https://hardwarepodcasts.com/podcast/how-i-built-this/2026-01-15-advice-line-with-neil-blumenthal-of-warby-parker) (How I Built This)
- [Belkin International: Chet Pipkin](https://hardwarepodcasts.com/podcast/how-i-built-this/2019-05-13-belkin-international-chet-pipkin) (How I Built This)
- [Founder Feature: Lex Evan of Lexington Bakes](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-05-01-founder-feature-lex-evan-of-lexington-bakes) (The Startup CPG Podcast)
- [410: Now You’re Just A Weirdo!](https://hardwarepodcasts.com/podcast/making-it/2023-09-08-410-now-youre-just-a-weirdo) (Making It)

## Citing this page

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