# 315 - Why Your Outdated Website is Costing You Millions: Insights from Steve Pyfrom at The Nine Digital

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2025-06-24
- Length: 31m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2025-06-24-315-why-your-outdated-website-is-costing-you-millions-insights-from-steve-pyfrom
- Listen: https://encase.substack.com/p/315-why-your-outdated-website-is

## Summary

Steve Pyfrom, Head of Strategy and Sales at The Nine Digital, explains how manufacturing companies can drive growth through digital transformation, focusing on SEO and website development. He details his agency's approach to predictive SEO and building a strong online foundation for B2B clients, contrasting their strategy with vanity metrics. Pyfrom also discusses how his background in pastoral ministry informs his detached, client-centric sales methodology, emphasizing discovery and problem-solving over aggressive pitching.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/people-of-packaging/2025-06-24-315-why-your-outdated-website-is-costing-you-millions-insights-from-steve-pyfrom#t=0) Introduction: Steve Pyfrom and The Nine Digital
- [4:35](https://hardwarepodcasts.com/podcast/people-of-packaging/2025-06-24-315-why-your-outdated-website-is-costing-you-millions-insights-from-steve-pyfrom#t=275) Background: Pastoral Ministry and Sales Skills
- [9:46](https://hardwarepodcasts.com/podcast/people-of-packaging/2025-06-24-315-why-your-outdated-website-is-costing-you-millions-insights-from-steve-pyfrom#t=586) The Nine Digital's Focus on Manufacturing SEO
- [13:05](https://hardwarepodcasts.com/podcast/people-of-packaging/2025-06-24-315-why-your-outdated-website-is-costing-you-millions-insights-from-steve-pyfrom#t=785) Applying Pastoral Skills to Sales and Negotiation
- [17:58](https://hardwarepodcasts.com/podcast/people-of-packaging/2025-06-24-315-why-your-outdated-website-is-costing-you-millions-insights-from-steve-pyfrom#t=1078) Client Discovery and Problem-Solving Approach
- [21:07](https://hardwarepodcasts.com/podcast/people-of-packaging/2025-06-24-315-why-your-outdated-website-is-costing-you-millions-insights-from-steve-pyfrom#t=1267) Predictive SEO and Proprietary Tools
- [23:32](https://hardwarepodcasts.com/podcast/people-of-packaging/2025-06-24-315-why-your-outdated-website-is-costing-you-millions-insights-from-steve-pyfrom#t=1412) SEO Strategy: Branded vs. Non-Branded Traffic
- [28:27](https://hardwarepodcasts.com/podcast/people-of-packaging/2025-06-24-315-why-your-outdated-website-is-costing-you-millions-insights-from-steve-pyfrom#t=1707) The Cost of Outdated Websites and Digital Presence

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Careers & education](https://hardwarepodcasts.com/topic/engineering-careers-and-education)

## Most relevant to

early-stage companies

## Mentioned

- The Nine Digital (company)
- Jeb Blunt (other)
- Sales Gravy (other)
- Josh Braun (other)
- Pac Expo (other)
- Box Latch (product)
- Corey Connors (other)
- TikTok (other)
- Chat GPT (other)
- Ahrefs (tool)
- SEMrush (tool)
- SquareSpace (tool)
- Wix (tool)

## Related episodes from other shows

- [Planning for a B2B Manufacturer Website That Drives Results w/ Randall Zaitz and Kevin McClary](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2025-03-18-planning-for-a-b2b-manufacturer-website-that-drives-results-w-randall-zaitz-and) (The Manufacturing Executive)
- [Ep. 37 - Keeping Sales Up](https://hardwarepodcasts.com/podcast/open-hardware-manufacturing-podcast/2025-02-07-ep-37-keeping-sales-up) (Open Hardware Manufacturing Podcast)
- [Marketing That’s Seen, Heard, and Felt | Sales & Marketing Game Changers Mini-Series | Ep. 1 of 4](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-09-11-marketing-thats-seen-heard-and-felt-sales-marketing-game-changers-mini-series-ep) (Manufacturing Happy Hour)
- [The Incredible Shrinking Pie: Why the Future Lies in E-Commerce w/ Kevin Haar](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2020-11-24-the-incredible-shrinking-pie-why-the-future-lies-in-e-commerce-w-kevin-haar) (The Manufacturing Executive)
- [Leveraging Ecommerce for Manufacturing’s Digital Immigrants w/ Curt Anderson](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2021-10-05-leveraging-ecommerce-for-manufacturings-digital-immigrants-w-curt-anderson) (The Manufacturing Executive)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/people-of-packaging/2025-06-24-315-why-your-outdated-website-is-costing-you-millions-insights-from-steve-pyfrom. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to People of Packaging.