# 312 - Jason Christensen from Blue Unicorn, the best protein bar on the planet?

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2025-06-10
- Length: 26m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2025-06-10-312-jason-christensen-from-blue-unicorn-the-best-protein-bar-on-the-planet
- Listen: https://encase.substack.com/p/312-jason-christensen-from-blue-unicorn

## Summary

Jason Christensen, co-founder of Blue Unicorn, discusses his transition from a successful home security company to launching a CPG brand with food scientist Dr. Luke Talley. They detail the decision to produce their protein bars in-house in Springville, Utah, rather than using a contract manufacturer, to maintain quality control over the unique low-sugar, high-protein formulation. The conversation covers the challenges of designing packaging, sourcing materials from both local and overseas suppliers, and managing logistics for temperature-sensitive chocolate bars sold via direct-to-consumer and early retail channels.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/people-of-packaging/2025-06-10-312-jason-christensen-from-blue-unicorn-the-best-protein-bar-on-the-planet#t=0) Introduction and Guest Background
- [8:08](https://hardwarepodcasts.com/podcast/people-of-packaging/2025-06-10-312-jason-christensen-from-blue-unicorn-the-best-protein-bar-on-the-planet#t=488) Product Development with Dr. Luke Talley
- [11:02](https://hardwarepodcasts.com/podcast/people-of-packaging/2025-06-10-312-jason-christensen-from-blue-unicorn-the-best-protein-bar-on-the-planet#t=662) Brand Identity and Mascot Creation
- [13:08](https://hardwarepodcasts.com/podcast/people-of-packaging/2025-06-10-312-jason-christensen-from-blue-unicorn-the-best-protein-bar-on-the-planet#t=788) In-House Production and Equipment
- [16:27](https://hardwarepodcasts.com/podcast/people-of-packaging/2025-06-10-312-jason-christensen-from-blue-unicorn-the-best-protein-bar-on-the-planet#t=987) Packaging Sourcing and Design
- [21:23](https://hardwarepodcasts.com/podcast/people-of-packaging/2025-06-10-312-jason-christensen-from-blue-unicorn-the-best-protein-bar-on-the-planet#t=1283) Logistics and Temperature Control Challenges

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)
- [Logistics & fulfilment](https://hardwarepodcasts.com/topic/logistics-and-fulfillment)
- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)

## Most relevant to

early-stage companies

## Mentioned

- Blue Unicorn (company)
- Dr. Luke Talley (other)
- Brigham Young University (other)
- Super Top Secret (company)

## Related episodes from other shows

- [Perfect Snacks: Bill and Leigh Keith](https://hardwarepodcasts.com/podcast/how-i-built-this/2025-06-09-perfect-snacks-bill-and-leigh-keith) (How I Built This)
- [Live Episode! RXBAR: Peter Rahal](https://hardwarepodcasts.com/podcast/how-i-built-this/2018-08-13-live-episode-rxbar-peter-rahal) (How I Built This)
- [Magic Spoon & Exo: Gabi Lewis and Greg Sewitz](https://hardwarepodcasts.com/podcast/how-i-built-this/2024-02-12-magic-spoon-exo-gabi-lewis-and-greg-sewitz) (How I Built This)
- [Live Episode! Milk Bar: Christina Tosi (2019)](https://hardwarepodcasts.com/podcast/how-i-built-this/2021-10-25-live-episode-milk-bar-christina-tosi-2019) (How I Built This)
- [Founder Feature: Yaniv Simpson of The Conscious Bar](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-01-30-founder-feature-yaniv-simpson-of-the-conscious-bar) (The Startup CPG Podcast)

## Citing this page

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