# 301 - Infigo is en fuego! Changing the game for Web2Print for printers w/ Doug Gibson

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2025-01-07
- Length: 36m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2025-01-07-301-infigo-is-en-fuego-changing-the-game-for-web2print-for-printers-w-doug-gibso
- Listen: https://encase.substack.com/p/301-infigo-is-en-fuego-changing-the

## Summary

Doug Gibson, founder and CEO of Infigo, explains how the company’s web-to-print platform helps printers and converters streamline operations by automating quoting, proofing, and order submission. He highlights the shift in the industry toward digital accessibility, noting that Infigo’s customer base has grown significantly in North America, now representing 60-70% of their business. Gibson argues that implementing such technology reduces administrative friction, allowing staff to focus on value-added customer interactions rather than manual data entry. The discussion emphasizes that ease of transaction is the primary driver of B2B loyalty, urging traditional printers to adopt these tools to remain competitive against modern consumer expectations.

## Chapters

- [0:43](https://hardwarepodcasts.com/podcast/people-of-packaging/2025-01-07-301-infigo-is-en-fuego-changing-the-game-for-web2print-for-printers-w-doug-gibso#t=43) Introduction: Doug Gibson and Infigo's Global Reach
- [2:58](https://hardwarepodcasts.com/podcast/people-of-packaging/2025-01-07-301-infigo-is-en-fuego-changing-the-game-for-web2print-for-printers-w-doug-gibso#t=178) Infigo's Agnostic Platform and Business Model
- [6:46](https://hardwarepodcasts.com/podcast/people-of-packaging/2025-01-07-301-infigo-is-en-fuego-changing-the-game-for-web2print-for-printers-w-doug-gibso#t=406) Market Shift: From UK/Europe to North America
- [13:50](https://hardwarepodcasts.com/podcast/people-of-packaging/2025-01-07-301-infigo-is-en-fuego-changing-the-game-for-web2print-for-printers-w-doug-gibso#t=830) The Web-to-Print Workflow: From Quote to Factory
- [18:20](https://hardwarepodcasts.com/podcast/people-of-packaging/2025-01-07-301-infigo-is-en-fuego-changing-the-game-for-web2print-for-printers-w-doug-gibso#t=1100) Case Study: Automating High-Volume Order Processing
- [22:19](https://hardwarepodcasts.com/podcast/people-of-packaging/2025-01-07-301-infigo-is-en-fuego-changing-the-game-for-web2print-for-printers-w-doug-gibso#t=1339) Brand Centralization and Ease of Transaction
- [27:02](https://hardwarepodcasts.com/podcast/people-of-packaging/2025-01-07-301-infigo-is-en-fuego-changing-the-game-for-web2print-for-printers-w-doug-gibso#t=1622) Addressing Job Loss Fears and Industry Inefficiency
- [33:31](https://hardwarepodcasts.com/podcast/people-of-packaging/2025-01-07-301-infigo-is-en-fuego-changing-the-game-for-web2print-for-printers-w-doug-gibso#t=2011) Accelerating Time-to-Market for Brands

## Topics

- [Design for manufacturing & NPI](https://hardwarepodcasts.com/topic/design-for-manufacturing)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)
- [Pricing, margins & unit economics](https://hardwarepodcasts.com/topic/pricing-and-unit-economics)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)

## Most relevant to

companies scaling up

## Mentioned

- Infigo (company)
- TLMI (other)
- D Scoop (other)
- Label Expo (other)
- HP (company)
- Canva (product)
- Vistaprint (company)
- SimPress (company)
- Ford Bronco (product)
- Specright (company)
- Meyers Packaging (company)
- Label King (company)
- Trayak (company)
- SmartSolve (company)
- The Scrapp App (product)

## Related episodes from other shows

- [When Your Shop Is No Longer Bound by Geography w/ Sanjeev Singh Sahni](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2026-08-18-when-your-shop-is-no-longer-bound-by-geography-w-sanjeev-singh-sahni) (The Manufacturing Executive)
- [From Military Leadership to Revolutionizing Job Shop Manufacturing with Jason Ray](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2020-09-15-from-military-leadership-to-revolutionizing-job-shop-manufacturing-with-jason-ra) (Manufacturing Happy Hour)
- [From Quotes To Confidence: How Luminovo Is Rewiring EMS Collaboration, Founder Sebastian Schaal](https://hardwarepodcasts.com/podcast/ems-c-level/2026-03-31-from-quotes-to-confidence-how-luminovo-is-rewiring-ems-collaboration-founder-seb) (EMS@C-LEVEL)
- [Removing Buyer Friction With a Digital Commerce Environment w/ Kris Harrington](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-04-23-removing-buyer-friction-with-a-digital-commerce-environment-w-kris-harrington) (The Manufacturing Executive)
- [Adapting to New Manufacturing Technology w/ Matthew Wright](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2023-04-18-adapting-to-new-manufacturing-technology-w-matthew-wright) (The Manufacturing Executive)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/people-of-packaging/2025-01-07-301-infigo-is-en-fuego-changing-the-game-for-web2print-for-printers-w-doug-gibso. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to People of Packaging.