# 294 - Most printers have no idea how digital marketing works - Pryntbase

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2024-10-24
- Length: 39m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2024-10-24-294-most-printers-have-no-idea-how-digital-marketing-works-pryntbase
- Listen: https://encase.substack.com/p/294-most-printers-have-no-idea-how

## Summary

Alyssa Summers, CEO, and John Bracamontes, CMO, of Print Base, explain how they provide affordable digital marketing tools and services specifically for small and medium-sized commercial printing companies. They discuss the strategic importance of LinkedIn for B2B visibility and how their platform offers social assets, courses, and lead generation services at a fraction of agency costs. The guests highlight the integration of AI tools, such as ChatGPT, to help users efficiently create unique, SEO-optimized content from their provided outlines, addressing the time constraints of small business owners.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-10-24-294-most-printers-have-no-idea-how-digital-marketing-works-pryntbase#t=0) Introduction: Adam Peek, Alyssa Summers, and John Bracamontes
- [7:23](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-10-24-294-most-printers-have-no-idea-how-digital-marketing-works-pryntbase#t=443) John Bracamontes and Print Base Background
- [14:15](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-10-24-294-most-printers-have-no-idea-how-digital-marketing-works-pryntbase#t=855) The Genesis and Evolution of Print Base
- [19:19](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-10-24-294-most-printers-have-no-idea-how-digital-marketing-works-pryntbase#t=1159) LinkedIn vs. Facebook for Print Industry Marketing
- [26:00](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-10-24-294-most-printers-have-no-idea-how-digital-marketing-works-pryntbase#t=1560) John Bracamontes' Digital Marketing History
- [28:47](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-10-24-294-most-printers-have-no-idea-how-digital-marketing-works-pryntbase#t=1727) AI Integration and Content Efficiency
- [35:51](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-10-24-294-most-printers-have-no-idea-how-digital-marketing-works-pryntbase#t=2151) Target Customers and CRM Integration

## Topics

- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

early-stage companies

## Mentioned

- Print Base (company)
- Triac (tool)
- LinkedIn (other)
- Facebook (other)
- ChatGPT (tool)
- HubSpot (tool)
- Clavio (tool)

## Related episodes from other shows

- [175: The Evolution of Industrial Marketing, Live from the 2024 Industrial Marketing Summit](https://hardwarepodcasts.com/podcast/manufacturing-happy-hour/2024-03-05-175-the-evolution-of-industrial-marketing-live-from-the-2024-industrial-marketin) (Manufacturing Happy Hour)
- [How B2B Manufacturers Can Win Organically on LinkedIn w/ Jake Hall](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2024-12-10-how-b2b-manufacturers-can-win-organically-on-linkedin-w-jake-hall) (The Manufacturing Executive)
- [093: Selling Products Direct to End-Customer Online](https://hardwarepodcasts.com/podcast/product-startup/2021-09-15-093-selling-products-direct-to-end-customer-online) (Product Startup)
- [Why Manufacturing Marketing Is Different and The Event to Support Your Team w/ Wendy Covey](https://hardwarepodcasts.com/podcast/the-manufacturing-executive/2026-10-06-why-manufacturing-marketing-is-different-and-the-event-to-support-your-team-w-we) (The Manufacturing Executive)
- [181: Digital Advertising for Selling New Hardware Products](https://hardwarepodcasts.com/podcast/product-startup/2023-06-22-181-digital-advertising-for-selling-new-hardware-products) (Product Startup)

## Citing this page

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