# 293 - Barbie Packaging AI, GLP-1 is creating a stir, why packaging is going to kill us all

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2024-10-15
- Length: 39m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2024-10-15-293-barbie-packaging-ai-glp-1-is-creating-a-stir-why-packaging-is-going-to-kill
- Listen: https://encase.substack.com/p/293-barbie-packaging-ai-glp-1-is

## Summary

Hosts Evelio Mattos, Adam Peek, and Cory Connors discuss how Mattel used Adobe's generative AI to design Barbie packaging, highlighting the security risks of external AI training versus in-house models used by companies like Nestlé. They explore the impact of GLP-1 weight-loss drugs on consumer behavior, leading to smaller food portions and reduced alcohol sales, which forces brands like Nestlé to pivot packaging strategies. The conversation also covers the challenges of recycling polybags, the rise of advanced chemical recycling, and the pervasive presence of toxic chemicals like PFAS in all packaging materials, from plastic to paper.

## Chapters

- [3:24](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-10-15-293-barbie-packaging-ai-glp-1-is-creating-a-stir-why-packaging-is-going-to-kill#t=204) Mattel's Use of Adobe AI for Barbie Packaging
- [6:53](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-10-15-293-barbie-packaging-ai-glp-1-is-creating-a-stir-why-packaging-is-going-to-kill#t=413) AI Security Risks and In-House Models
- [21:26](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-10-15-293-barbie-packaging-ai-glp-1-is-creating-a-stir-why-packaging-is-going-to-kill#t=1286) GLP-1 Drugs Impacting Food and Alcohol Packaging
- [27:44](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-10-15-293-barbie-packaging-ai-glp-1-is-creating-a-stir-why-packaging-is-going-to-kill#t=1664) Recycling Polybags and Advanced Chemical Recycling
- [32:01](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-10-15-293-barbie-packaging-ai-glp-1-is-creating-a-stir-why-packaging-is-going-to-kill#t=1921) Toxins in Packaging and Consumer Burden

## Topics

- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Sourcing & supply chain](https://hardwarepodcasts.com/topic/sourcing-and-supply-chain)

## Most relevant to

large enterprises

## Mentioned

- Mattel (company)
- Barbie (product)
- Adobe (company)
- Firefly (product)
- Nestle (company)
- GLP-1 (other)
- Ozempic (product)
- Weight Watchers (company)
- TerraCycle (company)
- Ridwell (company)
- Pac Expo (other)
- PFAS (other)

## Related episodes from other shows

- [174 - How GLP-1s Like Ozempic & Wegovy Are Changing Pharma with Ben Locwin](https://hardwarepodcasts.com/podcast/lets-combinate/2025-02-05-174-how-glp-1s-like-ozempic-wegovy-are-changing-pharma-with-ben-locwin) (Let's Combinate)
- [91: This is Going Great So Far I Think](https://hardwarepodcasts.com/podcast/thoroughly-considered/2022-12-15-91-this-is-going-great-so-far-i-think) (Thoroughly Considered)
- [Headlines | OpenAI Devices, Data Centers, Brightline](https://hardwarepodcasts.com/podcast/go-no-go/2026-07-30-headlines-openai-devices-data-centers-brightline) (Go/No-Go)
- [#260 - Packaging Changes as you Grow with Evie's Snacks and Belmark](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-08-04-260-packaging-changes-as-you-grow-with-evies-snacks-and-belmark) (The Startup CPG Podcast)
- [Ep. 30 - Avoiding Packaging Mistakes](https://hardwarepodcasts.com/podcast/open-hardware-manufacturing-podcast/2024-10-10-ep-30-avoiding-packaging-mistakes) (Open Hardware Manufacturing Podcast)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/people-of-packaging/2024-10-15-293-barbie-packaging-ai-glp-1-is-creating-a-stir-why-packaging-is-going-to-kill. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to People of Packaging.