# 290 - Taylor Foxman is the master connector for CPG's!

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2024-09-26
- Length: 32m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2024-09-26-290-taylor-foxman-is-the-master-connector-for-cpgs
- Listen: https://encase.substack.com/p/290-taylor-foxman-is-the-master-connector

## Summary

Taylor Foxman, founder of The Industry Collective, explains her unique business model of connecting 80 beverage and cannabis CEOs with investors, media, and partners without traditional marketing or a public-facing persona. She details her background in PR for brands like Jameson and Beyond Meat, and how she leverages this network to help underrepresented founders navigate fundraising and brand visibility. Foxman emphasizes the importance of creating 'good news' through consistent press releases and maintaining levity to support founders through the high-pressure CPG landscape.

## Chapters

- [0:01](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-09-26-290-taylor-foxman-is-the-master-connector-for-cpgs#t=1) Introduction: Taylor Foxman and The Industry Collective
- [4:55](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-09-26-290-taylor-foxman-is-the-master-connector-for-cpgs#t=295) Taylor's Background: PR, Jameson, and Parallel Cannabis
- [11:16](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-09-26-290-taylor-foxman-is-the-master-connector-for-cpgs#t=676) The Business Model: Connecting 80 CEOs and Stakeholders
- [15:44](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-09-26-290-taylor-foxman-is-the-master-connector-for-cpgs#t=944) Strategic Timing and Donata Tequila Case Study
- [18:09](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-09-26-290-taylor-foxman-is-the-master-connector-for-cpgs#t=1089) Creating a Communication Halo and Press Releases
- [22:36](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-09-26-290-taylor-foxman-is-the-master-connector-for-cpgs#t=1356) Levity, SpongeBob GIFs, and Founder Support
- [29:34](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-09-26-290-taylor-foxman-is-the-master-connector-for-cpgs#t=1774) Fundraising, Investor Networks, and Contact Info

## Topics

- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)
- [Fundraising & investors](https://hardwarepodcasts.com/topic/fundraising)
- [Leadership, teams & culture](https://hardwarepodcasts.com/topic/leadership-and-culture)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)

## Most relevant to

early-stage companies

## Mentioned

- Jameson Irish Whiskey (product)
- Beyond Meat (company)
- Parallel (company)
- Speakeasy (company)
- Beatbox Beverage (company)
- Donata Tequila (product)
- The Industry Collective (company)

## Related episodes from other shows

- [#214 - Founders & Funders: The Early Stage Investor Event of the Year](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-09-16-214-founders-funders-the-early-stage-investor-event-of-the-year) (The Startup CPG Podcast)
- [Should You Apply for Startup CPG's Founders & Funders?](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-09-23-should-you-apply-for-startup-cpgs-founders-funders) (The Startup CPG Podcast)
- [#237 - Inside Founders & Funders with Alex Michaelsen from Leisure Hydration and Alex Malamatinas from Melitas Ventures](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-02-24-237-inside-founders-funders-with-alex-michaelsen-from-leisure-hydration-and-alex) (The Startup CPG Podcast)
- [#81 Meet the Press: Behind the scenes on media publishing with Monica Watrous at Food Business News](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2023-02-28-81-meet-the-press-behind-the-scenes-on-media-publishing-with-monica-watrous-at-f) (The Startup CPG Podcast)
- [Bonus: Summer Fancy Food Show Recap](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2025-07-14-bonus-summer-fancy-food-show-recap) (The Startup CPG Podcast)

## Citing this page

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