# 289 - Hershey's is sued for its packaging?! - Packaging Today Show LIVE every Monday at 8:30 am MST

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2024-09-16
- Length: 31m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2024-09-16-289-hersheys-is-sued-for-its-packaging-packaging-today-show-live-every-monday-at
- Listen: https://encase.substack.com/p/289-hersheys-is-sued-for-its-packaging

## Summary

Corey Conners, Adam Peak, and Evelimanto discuss a $5 million lawsuit against Hershey's regarding Reese's Halloween packaging, arguing that the mismatch between the pumpkin-shaped image and the block-shaped chocolate inside is misleading but likely frivolous. The hosts then analyze Capri Sun's marketing stunt of selling pallets of their new plastic bottles, praising it as a clever response to consumer backlash over abandoning their iconic pouches. They also cover sustainability challenges, including Lily Pulitzer's reusable bags and CaseMates' recyclable foil laminates, highlighting the importance of industry networking and testing for recyclability.

## Chapters

- [0:02](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-09-16-289-hersheys-is-sued-for-its-packaging-packaging-today-show-live-every-monday-at#t=2) Introduction and COVID Collectibles
- [7:19](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-09-16-289-hersheys-is-sued-for-its-packaging-packaging-today-show-live-every-monday-at#t=439) Hershey's Lawsuit and Packaging Expectations
- [14:11](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-09-16-289-hersheys-is-sued-for-its-packaging-packaging-today-show-live-every-monday-at#t=851) Capri Sun's Bottle Launch and Marketing Stunt
- [22:03](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-09-16-289-hersheys-is-sued-for-its-packaging-packaging-today-show-live-every-monday-at#t=1323) Sustainability: Lily Pulitzer and CaseMates
- [29:29](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-09-16-289-hersheys-is-sued-for-its-packaging-packaging-today-show-live-every-monday-at#t=1769) Industry Networking and Upcoming Events

## Topics

- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Marketing & brand](https://hardwarepodcasts.com/topic/marketing-and-brand)

## Most relevant to

large enterprises

## Mentioned

- Hershey's (company)
- Reese's (product)
- Capri Sun (company)
- Lily Pulitzer (company)
- CaseMates (company)
- Western Michigan University (other)

## Related episodes from other shows

- [#260 - Packaging Changes as you Grow with Evie's Snacks and Belmark](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2026-08-04-260-packaging-changes-as-you-grow-with-evies-snacks-and-belmark) (The Startup CPG Podcast)
- [#125 The Most Common Lawsuits Hitting Brands Right Now with Handel Food Law](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-01-23-125-the-most-common-lawsuits-hitting-brands-right-now-with-handel-food-law) (The Startup CPG Podcast)
- [Pure Gold Series: How to Fight Climate Change as an Emerging Brand with Seth Goldman](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2022-04-19-pure-gold-series-how-to-fight-climate-change-as-an-emerging-brand-with-seth-gold) (The Startup CPG Podcast)
- [72: All Roads Lead to a Heat Sealed Pouch](https://hardwarepodcasts.com/podcast/thoroughly-considered/2021-09-22-72-all-roads-lead-to-a-heat-sealed-pouch) (Thoroughly Considered)
- [#147 - Rising Star: Simon Solis-Cohen, Huxley](https://hardwarepodcasts.com/podcast/the-startup-cpg-podcast/2024-06-18-147-rising-star-simon-solis-cohen-huxley) (The Startup CPG Podcast)

## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/people-of-packaging/2024-09-16-289-hersheys-is-sued-for-its-packaging-packaging-today-show-live-every-monday-at. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to People of Packaging.