# 286 - Esko's AI automation is going to solve A LOT of problems! Live from LabelExpo 3 of 5

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2024-09-13
- Length: 22m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2024-09-13-286-eskos-ai-automation-is-going-to-solve-a-lot-of-problems-live-from-labelexpo
- Listen: https://encase.substack.com/p/286-eskos-ai-automation-is-going

## Summary

Jan de Roeck, Marketing Director for Industry Relations and Strategy at Esko, discusses how the company is using AI to automate pre-press workflows and solve inefficiencies in the label and packaging industry. He highlights 'Phoenix,' an AI tool that optimizes label layouts for efficiency, and prototypes for reverse-engineering color profiles and calculating carbon footprints. De Roeck explains that these innovations address the industry's shift toward shorter print runs driven by changing consumer behaviors and the demand for sustainable, transparent packaging.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-09-13-286-eskos-ai-automation-is-going-to-solve-a-lot-of-problems-live-from-labelexpo#t=0) Introduction: Jan de Roeck and Esko at LabelExpo
- [3:37](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-09-13-286-eskos-ai-automation-is-going-to-solve-a-lot-of-problems-live-from-labelexpo#t=217) The Role of Packaging in Consumer Experience
- [9:05](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-09-13-286-eskos-ai-automation-is-going-to-solve-a-lot-of-problems-live-from-labelexpo#t=545) Esko's Workflow Automation and Color Management
- [14:07](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-09-13-286-eskos-ai-automation-is-going-to-solve-a-lot-of-problems-live-from-labelexpo#t=847) AI Applications: Phoenix and Color Re-engineering
- [18:51](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-09-13-286-eskos-ai-automation-is-going-to-solve-a-lot-of-problems-live-from-labelexpo#t=1131) Carbon Footprint Calculation and Industry Impact

## Topics

- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Industrial & consumer product design](https://hardwarepodcasts.com/topic/industrial-design)
- [Design for manufacturing & NPI](https://hardwarepodcasts.com/topic/design-for-manufacturing)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Direct-to-consumer & e-commerce](https://hardwarepodcasts.com/topic/direct-to-consumer)

## Most relevant to

large enterprises

## Mentioned

- Esko (company)
- Phoenix (product)
- Pantone (company)
- Heidelberg (company)
- HP Indigo (product)

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- [BONUS - iNEMI VP of Technical & Project Operations Grace O'Malley at APEX 2023 - EMSNOW & SCOOP On Location](https://hardwarepodcasts.com/podcast/ems-c-level/2023-02-09-bonus-inemi-vp-of-technical-project-operations-grace-omalley-at-apex-2023-emsnow) (EMS@C-LEVEL)
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## Citing this page

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