# 285 - Durst is using print technology and AI to help brands deliver on their brand promises LIVE from LabelExpo 2024 2 of 5

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2024-09-12
- Length: 13m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2024-09-12-285-durst-is-using-print-technology-and-ai-to-help-brands-deliver-on-their-brand
- Listen: https://encase.substack.com/p/285-durst-is-using-print-technology

## Summary

Steve Lynn, Director of Labels and Packaging for Durst North America, discusses Durst's evolution in digital inkjet printing and its strategic partnership with Omet to create hybrid label presses. He highlights the company's shift to 1200 DPI resolution and the introduction of Hawk AI, an AI-driven quality control system that inspects prints and makes real-time corrections to reduce waste and operator dependency. Lynn also details the press's versatility in handling various materials, including pressure-sensitive labels, shrink sleeves, and in-mold labels, while emphasizing the role of Durst Analytics in monitoring press performance.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-09-12-285-durst-is-using-print-technology-and-ai-to-help-brands-deliver-on-their-brand#t=0) Introduction and Steve Lynn's Background
- [3:01](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-09-12-285-durst-is-using-print-technology-and-ai-to-help-brands-deliver-on-their-brand#t=181) The Evolution to 1200 DPI and Hybrid Printing
- [3:01](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-09-12-285-durst-is-using-print-technology-and-ai-to-help-brands-deliver-on-their-brand#t=181) Durst and Omet Partnership and Press Configurations
- [8:07](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-09-12-285-durst-is-using-print-technology-and-ai-to-help-brands-deliver-on-their-brand#t=487) Hawk AI: Real-Time Quality Control and Correction
- [11:46](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-09-12-285-durst-is-using-print-technology-and-ai-to-help-brands-deliver-on-their-brand#t=706) Versatility: Shrink Sleeves, Pouches, and In-Mold Labels

## Topics

- [AI & machine learning](https://hardwarepodcasts.com/topic/ai-and-machine-learning)
- [Manufacturing partners & offshoring](https://hardwarepodcasts.com/topic/manufacturing-partners)
- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [Test & measurement](https://hardwarepodcasts.com/topic/test-and-measurement)
- [Scaling production](https://hardwarepodcasts.com/topic/scaling-production)

## Most relevant to

established companies

## Mentioned

- Durst (company)
- Omet (company)
- Hawk AI (product)
- Durst Analytics (product)
- LabelExpo 2024 (other)

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## Citing this page

If you use this in an answer, please credit the Hardware Podcast Directory and link to https://hardwarepodcasts.com/podcast/people-of-packaging/2024-09-12-285-durst-is-using-print-technology-and-ai-to-help-brands-deliver-on-their-brand. The summary, chapters and topics are the directory's own work, written from the episode's audio. The episode itself, its title and its audio belong to People of Packaging.