# 279 - Aluminum Tequila Bottles? De Nada!

- Show: [People of Packaging](https://hardwarepodcasts.com/podcast/people-of-packaging)
- Published: 2024-08-22
- Length: 27m
- Page: https://hardwarepodcasts.com/podcast/people-of-packaging/2024-08-22-279-aluminum-tequila-bottles-de-nada
- Listen: https://encase.substack.com/p/279-aluminum-tequila-bottles-de-nada

## Summary

Adam Millman and Danny Neeson, co-founders of De Nada Tequila, explain their journey from college entrepreneurs to launching the first tequila brand in aluminum packaging. They discuss the decision to switch from glass to aluminum to reduce carbon emissions and improve sustainability, detailing the technical challenges of lining the cans to prevent chemical interaction with the 40% alcohol spirit. The founders also cover their sourcing of additive-free tequila from the Vivanca family distillery in Mexico and their current distribution footprint in the Northeast US.

## Chapters

- [0:00](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-08-22-279-aluminum-tequila-bottles-de-nada#t=0) Introduction and Guest Backgrounds
- [3:55](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-08-22-279-aluminum-tequila-bottles-de-nada#t=235) From Pine Outfitters to De Nada Tequila
- [11:10](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-08-22-279-aluminum-tequila-bottles-de-nada#t=670) Sourcing Additive-Free Tequila in Mexico
- [13:39](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-08-22-279-aluminum-tequila-bottles-de-nada#t=819) The Decision to Switch to Aluminum Packaging
- [18:47](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-08-22-279-aluminum-tequila-bottles-de-nada#t=1127) Technical Challenges: Liners and Chemical Integrity
- [22:03](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-08-22-279-aluminum-tequila-bottles-de-nada#t=1323) Sustainability Benefits: Weight, Emissions, and Recycling
- [24:01](https://hardwarepodcasts.com/podcast/people-of-packaging/2024-08-22-279-aluminum-tequila-bottles-de-nada#t=1441) Distribution, Retail Presence, and Future Expansion

## Topics

- [Packaging design](https://hardwarepodcasts.com/topic/packaging-design)
- [Sustainability & circular products](https://hardwarepodcasts.com/topic/sustainability-and-circularity)
- [Materials & manufacturing processes](https://hardwarepodcasts.com/topic/materials-and-processes)
- [Starting a product company](https://hardwarepodcasts.com/topic/starting-a-company)

## Most relevant to

companies scaling up

## Mentioned

- De Nada Tequila (product)
- Pine Outfitters (product)
- Vivanca (company)
- Sandstrom Partners (company)
- Amarim (company)
- Liquid Death (product)

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## Citing this page

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